L'Odyssee de Cartier

Luxury jewellery brand Cartier has launched a film called L'Odyssee de Cartier, depicting the brands history featuring the panther, an iconic animal for the brand.

The film shows the brands ‘history, its values and inspiration, and its artistic scope’, featuring the panther walking through countries that relate to Cartier’s heritage, such as France, China, Russia and India, where it encounters vintage pieces from Cartier’s previous collections.

The film directed by Bruno Aveillan, also includes people who are relevant to the brand’s story, such as Alberto Santos-Dumont, who Cartier created the first modern wristwatch, and supermodel Shalom Harlow features, in the film’s final scene to represent the spirit of the Cartier woman.

Image/Video: Cartier