Disney has tapped a host of London-based designers to cement Minnie Mouse’s iconic status with the creation of her very own fashion collection. The designers taking part in the project are Giles Deacon, Michael van der Ham and Richard Nicoll, as well as milliner Piers Atkinson, accessories designers Katie Hillier, Lulu Guinness and Terry de Havilland, and jewellers Bunney, Tatty Devine and Husam el Odeh in collaboration with hair stylist Luke Hersheson.
Inspired by Minnie Mouse’s unique and distinctive style, each designer has created a one-off garment or accessory, which will form part of the ‘Minnie Mouse Must Haves’ collection, which will be showcased during London Fashion Week in September.
In addition, Disney has also announced that design duo Meadham Kirchhoff, known for their off-the-wall catwalk shows, will also unveil an “extraordinary collaboration” featuring Minnie Mouse at their spring/summer 2013 show.
Following the presentation, all the designs will be auctioned off via eBay’s charity programme, with proceeds going to the British Fashion Council/Bazaar Fashion Arts Foundation.
Marc Low, vice president of fashion and home for The Walt Disney Co. in the Europe, Middle East and Asia region, said: “Minnie Mouse and her unique style continue to inspire fans across the world. We’re thrilled to collaborate with such visionaries to create these one-off designs. Surpassing trends, Minnie Mouse’s iconic silhouette, signature bows and polka dots always remain in style which is why she is as relevant today as the day she first appeared on the fashion scene.
“London Fashion Week is the perfect stage for Disney, one of the world’s largest apparel brands, to put a spotlight on Minnie Mouse.”