The legacy of Missoni continues with their new campaign captured by Juergen Teller. Fronted by the Missoni family and their friends, the SS11 imagery is art directed by Sir Peter Blake at James Brett’s Museum of Everything. Teller shot the new collection with non-traditional art of the museum on the background.
To further support the SS11 collection, Missoni made a movie together with art director Mel Bles. She filmed the people that were involved with this project including Joan Burnstein, Camilla al Fayed, Jasmine Guinness, Leighton Meester, and Jade Parfitt to name but a few.