Mulberry’s first Asian flagship

Luxury British brand Mulberry has opened its first Asian flagship store in Singapore, despite issuing a profit warning earlier this week.  

The flagship store located at Mandarin Gallery, in Singapore’s renowned shopping district along Orchard Road, spans across two-storeys and has been designed to reflect Mulberry’s dedication to craftsmanship and a sense of natural tactility, with limestone-tiled floors, curved timber follies and brass accents.

Designed by British architects Universal Design Studio the store has its own bespoke characteristics, such as a silver quartz stone cash desk in the service area, as well as a feature wall inspired by the brass folly in Mulberry’s London flagship.

The Singapore flagship store stocks the full collection of core and seasonal accessories, as well as womenswear and shoes. The boutique will also sell a limited-edition pink glossy goat leather version of the Del Rey bag created to celebrate the store opening as well as the 40th birthday of Mulberry’s Asian partner Club 21.

Commenting on the opening, Bruno Guillon, Mulberry CEO said: "Our new store at Mandarin Gallery in Singapore is a significant milestone for Mulberry, this is our first flagship store in Asia. Designed to house the complete collection of men’s and women’s accessories, women’s ready to wear and shoes, the store includes some unique architectural features from the elegant staircase to the silver quartz stone cash desk."