Oldest jeans in the world

International denim label Levi’s launched its new store in San Francisco on Battery Street. Underneath the store, Levi’s has its archives to save its denim gems that includes the oldest organic pair of jeans. This one-pocket denim design dates from 1879 and has an estimated value of $150,000. For AW11, Levi’s is introducing the new Commuter cycling jeans, Made in the USA limited edition, and the WaterLess styles.

Image: Deanne Fitzmaurice / SFC