Will.i.am launches ill.i Optics

Artist William Adams Jr, better known by his stage name Will.i.am has revealed his latest venture – a line of unisex glasses and sunglasses.

Aptly named ill.i Optics by Will.i.am, the line consists of a mix of vintage inspired frames with a futuristic twist. “When you see today’s glasses, they are missing a little bit of what vintage glasses had.”

“Then when you see vintage glasses —because I’m a collector, that’s my hunt — you just wish they had a little of today in them, so I wanted to marry the retro feel with futurism, take yesterday’s sensibility with today’s aesthetic,” said Will.i.am in an interview with WWD.

The line was created by Will.i.am alongside with his friend, Australian designer George Gorrow, and the collection includes goggle-style frames, retro cat-eye styles, geometric inspired frames as well as classic round tortoise styles.

Prices for the line start at 300 dollars and the collection is set launch in selection retails around the world on September 16.

Photos: WWD from Courtesy Photo