Farfetch news and archive

Head of Farfetch owner Coupang resigns following data breach

The chief executive officer of South Korean tech giant Coupang has announced his resignation on the back of a data breach that was said to have compromised 33.7 million customers and resulted in the launch of class-action lawsuits. Park Dae-jun, who had joined the company in 2012 before taking up the helm in May 2025, said in a statement to the...

FashionPress Release

FARFETCH reveals the Holiday Exclusives

FARFETCH, the global platform for luxury, reveals those unique pieces that customers won’t find anywhere else and offers the most unrivalled celebration options and Holiday gifts. Our exclusive selection spans the full spectrum of festive dressing, from high-impact drama and iconic evening pieces to sophisticated, cosy chic. Discover exclusive...

FashionPress Release

123V Browns presents ‘The Cult of Winter’, a warm vegan experience

Browns, the iconic luxury fashion retailer, in partnership with Alexis Gauthier’s 123V plant-based concept, introduces ‘The Cult of Winter’, a bespoke dining experience conceptualised exclusively for the upcoming season. ‘The Cult of Winter’ is an invitation for guests to experience warm, delicious vegan cuisine by the Award-winning chef and to...

FashionPress Release

Only on FARFETCH: Exclusive Golden Goose True-Star Sneaker

Bridging Global E-commerce with Local, Immersive Culture The exclusive launch is timed to mark the first anniversary of the Golden Goose HAUS Concept in Mexico City (HAUS CDMX), a unique retail location that serves as a global cultural platform designed to unleash creativity. Golden Goose HAUS CDMX is an architectural landmark in itself,...

FashionPress Release

Farfetch showcases Fall/Winter 2025 campaign

Farfetch, the global destination for luxury, unveils its new Fall/Winter 2025 campaign, highlighted by a new cast of models and creatives. The campaign features a dynamic group of talent, with a cast including models Maya Stepper, Julez Smith, and Youssef Rocha, alongside acclaimed actress and model Fan Bingbing. Credits: Farfetch Set in the...

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Heron Preston buys back rights to own brand from New Guards Group

Fashion designer Heron Preston has announced that he has regained full and exclusive rights to his brand. He repurchased these rights from New Guards Group (NGG), the fashion holding company owned by Farfetch. In an interview with The Business of Fashion, Preston shared: "I have been through hell to protect what I have built. I fought for my...

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With a new ad business, has Farfetch found its feet under Coupang?

Farfetch was once the undisputed pioneer of luxury fashion online, a platform that married technological innovation with an insider’s grasp of fashion’s nuanced codes. But following its high-profile acquisition by South Korea’s Coupang at the end of 2023, the company has entered a new chapter, one marked less by editorial curation and more by...

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Farfetch rebrands advertising platform to address marketing challenges

Luxury platform Farfetch has unveiled a rebranded and rejuvenated advertising platform intended to address marketing challenges through “bespoke, brand-dedicated marketing strategies”. The renewed Farfetch Advertising has been launched alongside a new dedicated website, aimed at providing current partners and prospective brands with information...

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Farfetch teams up with Coupang’s R.Lux to increase reach in South Korea

Farfetch has unveiled a new partnership with R.Lux, an app also owned by the luxury e-tailer’s parent company Coupang. Through the collaboration, Farfetch intends to deepen its reach within South Korea’s luxury market and allow its own partners to gain “immediate access to millions of already-engaged customers”. R.Lux, described as Coupang’s...

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Coupang closes Ngg++

There is no good news for New Guards Group (NGG), the Milan-based company located in Via Turati, which manages Farfetch's fashion activities. As reported by Mff, the company will soon lose a new element, following the sale of the Palm Angels, Off-White, Alanui and Ambush brands. On April 30, Ngg++, the division created in 2023 to manage the...

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Alanui co-founders repurchase stake in brand from Farfetch’s New Guards Group

Carlotta and Nicolò Oddi, the co-founders of Alanui, have regained their majority stake in the Italian knitwear brand that had been held by New Guards Group (NGG), a Milanese production and distribution company owned by Farfetch. Upon the transaction’s completion, Alanui will independently manage its business, from operations to distribution....

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Coupang: Farfetch losses impact annual profit

E-commerce giant Coupang Inc. significantly increased its revenue in fiscal year 2024, driven in part by the acquisition of online luxury fashion platform Farfetch, completed at the end of January last year. However, substantial losses from the newly acquired business and other one-off charges negatively impacted the group's net profit....