Browns turns Brook Street flagship into festive destination for the holiday season
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London luxury retailer Browns, part of Farfetch, has unveiled its 2026 festive programme at its Mayfair flagship at 39 Brook Street. The townhouse has been redecorated for the holiday season and combines a curated product selection with styling services and in-store hospitality.
The store's Yellow Room now features the latest menswear and womenswear collections from Bottega Veneta, Fendi and Prada, with a focus on partywear, gifting and seasonal essentials.
Browns is also showcasing new arrivals from fine jewellery brands, including Rainbow K, Anita Ko and Sophie Bille Brahe.
Personal shopping and seasonal hospitality
Visitors are welcomed with 'Sake the Halls', a mulled wine sake served in-store, alongside a holiday hot chocolate by 123V. According to the retailer, the in-store decorations offer a playful take on traditional Christmas decor.
"This season, we are inviting our community to experience the holiday magic through the distinctive lens of Browns," said Jason Tsang, client development manager at Browns.
He added that the retailer's personal shoppers will help clients find gifts and festive looks. "From rare fine jewellery and luxury collections to bespoke seasonal treats, Browns is wrapped to offer a delightful experience of discovery and celebration," Tsang said.