Latest Articles in Retail

Jérôme Dreyfuss discusses European expansion and brand values

More than 20 years after its launch, Jérôme Dreyfuss opened its first own-brand store outside of France. The leather goods brand – which recently opened its capital to the family office Cap Invest – chose the Netherlands, one of its key markets, to begin a new phase of development. FashionUnited met its founder, Jérôme Dreyfuss, in the heart of...

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Retail

How to manage privacy risks and customer impact following a data breach like Dior's

French luxury fashion house Dior recently confirmed that it was the victim of a data breach last week in a message sent to those affected, which saw the personal information of some of its customers compromised. The incident saw an unauthorized party access part of the client data bases LVHM-owned brand, exposing customers’ names, mobile phone...

Retail|Interview

‘Bape opens in Paris and takes control of European strategy,’ Adrien Kunz-Aubert, general manager Europe

On the occasion of the opening of the A Bathing Ape boutique, often shortened to BAPE, FashionUnited met with Adrien Kunz-Aubert, general manager Europe, to learn more about the brand's new development strategy in Europe and, in particular, in France. A Bathing Ape boutique located in le Marais: does this signal end of BAPE representation by...

Retail

Cinq à Sept continues to grow retail footprint with new opening in Newport Beach, CA

New York-based women's wear brand Cinq à Sept has opened a new store in Newport Beach, California, as it expands its retail footprint across the US. The new store, located at the Fashion Island Mall, spans 1,200 square meters and is designed to reflect the essence of a Parisian apartment. Showcasing the brand's latest Summer 2025 collections of...

Retail

Mr Marvis to open first store in the UK

Amsterdam-born menswear brand Mr Marvis is set to open its first-ever store in the UK on London’s King’s Road. The London store, located at 52 King’s Road in Chelsea, will open at the end of the summer and will mark the brand’s first retail location outside of continental Europe to become its 19th branded store. Mr Marvis, originally an...

Retail

Urban Outfitters debuts immersive retail experience with first partner Nike

Urban Outfitters has debuted a new, immersive retail experience to facilitate authentic connection, product discovery, and inspiration of its most appealing brands. Named 'On Rotation,' the retail experience launches today with its first partner sportswear brand, Nike, in five selected cities: New York, Washington D.C., Scottsdale, San Diego,...

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Retail

How department stores are reinventing their womenswear offering to boost cross-selling

To better reinvent themselves and increase cross-selling, department stores are rethinking their womenswear offering by combining creative labels with ‘heritage’ brands. From Bloomingdale's to Galeries Lafayette, the International association of department stores (IADS) has identified the different hybridisation strategies implemented by...

Retail

Mr Marvis enters British market with first store in London

The Dutch menswear brand Mr Marvis is continuing its international expansion with the opening of its first store in the UK. The location, situated on the iconic King’s Road in Chelsea, London, is expected to open at the end of the summer. The brand announced this in a press release today. “Our new store at 52 King’s Road in Chelsea fits our...

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London calling: Slow fashion brand Asket opens first flagship store outside of Sweden

Imagine entering a clothing store and not seeing any products, no garish signs advertising sales and rushing consumers to ‘grab deals fast’. Instead, there is a long, inviting bench along the wall and a piece of art at the end. In the centre of the room, a row of displays, discreetly facing inwards. Finally, on the opposite wall, a wooden frame...

Retail

Longchamp reinvents its Soho flagship

Longchamp is thriving. In February, the French brand announced a 20 percent increase in turnover for 2024. The independent house is also carefully managing its physical presence in French provincial cities, with a forthcoming opening planned in Rennes, as well as in major cities, with the reopening of its flagship store in Soho, New York. The...

Retail|In Pictures

Martin Martin opens debut store in Paris

Fashion brand Martin Martin, founded by Capucine Martin in 2019, has opened its first boutique in Paris. Located at 95 rue de Seine in the heart of the historic and vibrant Saint-Germain-des-Prés district, Paris 6th, the space has been designed to reflect the timeless spirit of the Martin Martin brand. Martin Martin Paris store Credits: Martin...

Retail|In Pictures

New Balance comes to Munich and rolls out store conccept further in Germany

New Balance is rolling out its new store concept further in Germany and presenting it at a new and an existing location. The US sportswear label opened its first store in Munich, New Balance announced on Monday. The brand has been present at Neuhauser Straße 20 since April, with a retail space of 408 square metres. New Balance flagship in Munich...