British menswear label Wax London has expanded its retail presence at the Gleneagles Retail Arcade in Edinburgh, Scotland. Located with the iconic Gleneagles Hotel, the Victorian-style retail arcade houses a range of luxury boutiques including Pringle, Edamame, and Daughter. From July onwards, the Retail Arcade offers an extended range of Wax...
Jul 4, 2025
Quiet luxury brand Aurélien is proud to announce that its signature footwear collection is now available at Harrods London. This launch marks an important milestone in Aurélien’s international retail expansion, bringing its refined Mediterranean aesthetic to one of the world’s most prestigious department stores. Credits: Aurélien A complete...
Jul 3, 2025
E-commerce retailer Asos has launched a new loyalty programme for UK customers offering benefits and experiences to those who sign up. Dubbed ‘Asos.World’, the programme’s official launch follows what the company said was a “successful trial” that began in March. Customers can sign up to four tiers: Stylist, which is free to join; Curator, for...
Mango continues its commitment to personalising the shopping experience through increased digitalisation. The company has announced the launch of two new digital tools: a WhatsApp channel and "Mango Stylist", an AI-powered fashion assistant and stylist. These are the latest steps in Mango's strategic "Plan 4E", presented in early March 2024. The...
Mowalola takes its first step in brick and mortar retail in Germany. The brand is opening a pop-up in Berlin for Berlin Fashion Week. The Nigerian-British designer Mowalola Ogunlesi's brand is opening a temporary space for the first time. It debuts at Berlin Fashion Week, Mowalola announced on Wednesday. At the P100 event location, the brand...
Jul 2, 2025
Champs Sports, an American sportswear retailer and a subsidiary of Foot Locker, has unveiled its renewed retail concept in Tampa, Florida, and Portland, Oregon. The reimagine retail concept was created to offer customers an enhanced brand journey through a more immersive retail experience. The new concept introduces a more inviting, modernized...
Jul 1, 2025
British online retailer Asos is continuing to drive growth and brand awareness in the US with a new retail activation for the Fourth of July weekend at The Surf Lodge in Montauk, New York State. The activation, in collaboration with Nylon’s residency at The Surf Lodge, will run from July 2 to 6 and offer a curated selection of summer-ready...
Footwear label Golden Goose is continuing the US roll out of its ‘Forward’ store concept, this time bringing the responsibly-minded idea to Dallas. Following the launch of the concept in New York and Miami, Golden Goose has debuted its third US Forward store at luxury shopping destination NorthPark Centre. At the store itself, the brand provides...
French luxury house Louis Vuitton has announced the opening of a new location in Shanghai. This location combines retail, Le Café Louis Vuitton and an exhibition on the history of Louis Vuitton. The building is shaped like a ship. It is intended as a contemporary homage to the origins of travel. This reflects Louis Vuitton's history as a maker...
Jun 30, 2025
Footwear retailer Foot Locker has unveiled its largest store in the UK, where it has introduced its ‘Re-imagined’ store concept for the first time in the region. Located in Birmingham’s Bullring, the new flagship store comes with three permanent areas to create what the company says is an “immersive sneaker experience”. This includes a Sneaker...
Quiet luxury label Aurélien, known for its philosophy of Smart Luxury, continues its international retail rollout with the opening of a dedicated pop-up space at Selfridges in London. Located in the iconic Oxford Street flagship, the store is open through August 2025, bringing Aurélien’s Mediterranean elegance to one of the world’s most...
Jun 26, 2025
British sportswear brand Gymshark opened a new store at Kalverstraat 178 in Amsterdam on June 21, 2025. The three-storey store boasts a total area of over 1,000 square metres. This marks the UK brand's first permanent brick-and-mortar location in continental Europe. Head of communications at Gymshark, Sam Kane, enthusiastically reflected on the...