Articles by Alicia Reyes Sarmiento
Journalist and Audiovisual Communicator, Alicia Reyes Sarmiento (1999) has been part of FashionUnited since 2021. Focused on curating content for the Spanish and Latin American markets, she enjoys exploring global trends, covering industry events, and learning from conversations with key voices in the fashion sector. Passionate about innovation and sustainability, Alicia is currently delving into how artificial intelligence (AI) can enhance editorial processes and support more effective content strategies in the ever-evolving (fashion) news landscape.
Paris and Ibiza: Ibiza Swim Week's dual strategy to connect the market
Ibiza Swim Week celebrates its third edition from June eight to ten in Ibiza, with a programme focused on catwalk shows, pop-ups and swimwear activations. The event, led by its founder Nía Vásquez alongside the Ibiza Town Council and in collaboration with Miami Swim Week The Shows, aims to establish the island as a European benchmark for...
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British brand Montirex launches in Spain through JD Sports
British sportswear brand Montirex has chosen Spain as a key market in its European expansion strategy. It is leveraging the international distribution network of JD Sports for its launch into a selection of key points of sale across the country. Founded in Liverpool in 2019 by Daniel Yuen and Kieran Riddell Austin, the brand has successfully...
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Audemars Piguet becomes official timekeeper of Qatar Airways Premier Padel Tour
Swiss haute horlogerie manufacturer Audemars Piguet is strengthening its commitment to premium sport by entering the professional padel circuit through a dual strategic alliance. The brand becomes the official timekeeper of the Qatar Airways Premier Padel Tour and, at the same time, has signed a collaboration with Spain's Agustín Tapia, the...
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“Seeing and being seen”: heritage meets hyper-modernity at Visa Fashion Week Almaty
I had read about its history, its role on the Silk Road and the sheer scale of its territory, yet arriving in Almaty surpassed all expectations. The city unfolds at the foot of an imposing mountain range, which constantly frames an urban skyline dominated by modern glass skyscrapers. The latest edition of Fashion Week Almaty took place from...
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Le Coq Sportif exits Spanish market with 2.5 million euros in debt
French sportswear brand Le Coq Sportif has decided to close its Spanish operations after its subsidiary in the country filed for bankruptcy. According to Modaes, the Spanish company has liabilities of around 2.5 million euros (2.69 million dollars), which has led to the cessation of its direct activities in the market. The closure affects a...
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Spanish menswear brand Williot grows by +25 per cent
The Spanish menswear brand Williot has closed the 2025 financial year with a turnover exceeding 2.5 million euros, representing a growth of +25 percent compared to the previous year. This progress confirms the consistency of a business model that has successfully scaled while maintaining its strategic focus on growth without sacrificing brand...
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Work of Italian photographer Paolo Roversi arrives in Spain with Marta Ortega (Inditex) as patron
The Marta Ortega Pérez Foundation (MOP Foundation), a cultural institution driven by the non-executive chair of Inditex, continues to strengthen its role within the cultural ecosystem of Galicia and its position as a benchmark platform in the international fashion arena. Its next major exhibition venture reinforces this strategic line with a...
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Spanish executive Diego Teijeiro leaves Inditex to lead H&M's global technology division
H&M is strengthening its commitment to digital transformation with the appointment of Diego Teijeiro as the group's new global chief information officer (CIO). As exclusively reported by Modaes, the Spanish executive, who has over two decades of experience at Inditex, will take up the position from May 25. In this role, Teijeiro will join the...
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080 Barcelona Fashion: key trends and highlights from the 37th edition
Barcelona has once again asserted its position as one of the most interesting hubs for independent design. The 37th edition of 080 Barcelona Fashion, held between April 14 and 17, once again transformed the city into a space of convergence for creativity, fashion and the plurality of identities that define it. The event's move from its...
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Cold Culture accelerates retail expansion with first permanent store in Milan
Spanish brand Cold Culture, founded in Madrid in 2021 by Andrés Varela and Martina Merry, will open its first permanent store in Italy on April 24. The store will be located at 75 Corso di Porta Ticinese in Milan, a few metres from its previous pop-up, and will cover an area of 113 square metres. This opening is part of the company's...
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