Articles by Alicia Reyes Sarmiento
Journalist and Audiovisual Communicator, Alicia Reyes Sarmiento (1999) has been part of FashionUnited since 2021. Focused on curating content for the Spanish and Latin American markets, she enjoys exploring global trends, covering industry events, and learning from conversations with key voices in the fashion sector. Passionate about innovation and sustainability, Alicia is currently delving into how artificial intelligence (AI) can enhance editorial processes and support more effective content strategies in the ever-evolving (fashion) news landscape.
Levi Strauss integrates operations in Colombia and expands its presence in Spain
Levi Strauss & Co. continues to advance its global strategy of direct control over its international operations. According to Modaes, citing the Mercantile Registry, the company has acquired its business in Colombia through its Spanish subsidiary, Levi Strauss de España. In February 2024, this entity reportedly executed a capital increase of...
BusinessMember1 day ago
Inditex to finance studies for 50 textile workers in Bangladesh
Inditex has announced a new scholarship programme in collaboration with the Asian University for Women (AUW), aimed at facilitating access to higher education for workers from supplier factories in Bangladesh, one of the most important countries in its global production chain. In a country where access to university for women continues to be a...
CultureApr 10, 2025
MBBFW: 5 Romanian labels to have on the radar
For the second edition of Mercedes-Benz Bucharest Fashion Week (MBBFW), held from March 27-30, the schedule brought together more than 20 designers from Romania, Ukraine, Poland, Hungary, Moldavia and Italy. After reviewing the shows, we now turn our attention to the Romanian scene, a thriving creative ecosystem. Established labels such as Nissa...
Fashion |IN PICTURES FeaturedApr 7, 2025
Bucharest claims its position in European fashion: talent, strategy and knowledge at heart of Eastern Europe
In just two editions, Mercedes-Benz Bucharest Fashion Week (MBBFW) has managed to position itself as one of the most interesting events on the emerging international fashion circuit. The Romanian event is building an ambitious platform, driven by key institutional alliances — such as the Camera Nazionale della Moda Italiana (CNMI) — the backing...
Fashion |ROUND-UP FeaturedApr 1, 2025
Spanish streetwear brand Scuffers expands to London with a pop-up that might stay for good
Following the success of its pop-up shops in Los Angeles and Amsterdam, Spanish streetwear brand Scuffers has set its sights on London with a new pop-up in Soho. This marks a key step in a more ambitious plan: to establish a permanent retail location in the British capital, currently its third-largest global market. From February 14 to March 9—...
RetailFeb 18, 2025
Spanish fashion brand Scalpers reports +10% revenue growth in 2024
Since its founding in Seville (Spain) in 2007 as a menswear-focused brand, Scalpers has come a long way, evolving into a key player in the industry with a global presence and a diversified strategy. This transformation is not only evident in its brand identity but also reflected in its financial performance. In 2024, the company reached €220...
BusinessMemberJan 29, 2025
Oniverse (formerly Calzedonia) Targets La Perla to Strengthen Brand Portfolio
The Italian group Oniverse, formerly known as Calzedonia and owner of intimate apparel brands such as Intimissimi and Falconeri, has revived its interest in acquiring La Perla, one of the world's most iconic luxury lingerie brands. According to the Italian newspaper Il Sole 24 Ore, Sandro Veronesi, the group's leader, has already initiated key...
BusinessMemberJan 20, 2025
The future of fashion is interdisciplinary: What is transforming business models in the industry?
On Wednesday, Primark announced that it will open its first store dedicated exclusively to its Primark Home line in March in Ireland, the company's country of origin. This step forward in the brand's diversification strategy consolidates an increasingly established trend among the major leaders in the fashion industry: expanding their presence...
Retail|ANALYSIS FeaturedJan 17, 2025
Zalando Trend Forecast 2025: The 5 Macrotrends that will define the future of fashion
In a dynamic, ever-evolving landscape, it's crucial for brands to identify trends early and adapt flexibly to ensure future relevance. Based on a database of over 50 million customers in Europe, Berlin-based online retailer Zalando has identified five key macrotrends. These are not only reshaping design and consumer preferences but also...
Fashion |IN PICTURES FeaturedJan 15, 2025
Will 2025 be the year of Pronovias' financial recovery?
After a challenging business journey marked by changes in ownership, financial restructuring, and nearly a decade of continuous losses, Spanish fashion group Pronovias faces 2025 with the challenge of leaving behind one of the most complicated periods in its history. Thanks to a recent injection of 30 million euros from its current owners Bain...
Business|ANALYSIS FeaturedMemberJan 8, 2025