Articles by Alicia Reyes Sarmiento
Journalist and Audiovisual Communicator, Alicia Reyes Sarmiento (1999) has been part of FashionUnited since 2021. Focused on curating content for the Spanish and Latin American markets, she enjoys exploring global trends, covering industry events, and learning from conversations with key voices in the fashion sector. Passionate about innovation and sustainability, Alicia is currently delving into how artificial intelligence (AI) can enhance editorial processes and support more effective content strategies in the ever-evolving (fashion) news landscape.
Nude Project seeks new CFO amid international expansion drive
Nude Project has opened a vacancy for a new chief financial officer (CFO) at a pivotal moment in its international development. The transition comes as the company accelerates its growth outside Spain and consolidates its presence in strategic markets across Europe and the United States. This follows a year marked by the expansion of its...
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Spanish brand Bryan expands into London retail after surpassing three million euros
Founded and led by Andrea Moragues, the brand has evolved in four years from domestic production to an international structure with a presence in multi-brand retail, its own channel and a growth strategy that has just materialised in its first London store. The space opened in early November at 28 Henrietta Street in Covent Garden. This move...
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Barcelona-based Go PopUp closes a 300,000 euro funding round
Barcelona-based platform Go PopUp has closed a 300,000 euro funding round led by Ona Capital. The platform connects space owners with brands and agencies seeking unique locations for launches, activations or immersive campaigns. Ona Capital is a Catalan venture capital fund specialising in promoting tech start-ups in their growth phase. Several...
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Punt Roma exceeds 150 million in sales: reduced debt, increased equity and new openings
In a year marked by significant strategic moves for Victrix Group, the parent company of Punt Roma, the company closed 2024 by reinforcing its expansion drive. This was previously signalled mid-year with the acquisition of brand rights for the German company Gerry Weber and subsequently for Samoon. Six months later, the accounts for the full...
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Influencers as KPIs: In 2026, brands will demand marketing, not promises
Influencer marketing in Europe is currently in a consolidation phase. According to the latest report from Kolsquare, the sector has moved beyond its experimental stage and has now become a fundamental tool in marketing strategy. Today, companies no longer collaborate with content creators merely to “be present” on social media; they now seek...
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Looking ahead to 2026: Key events in the childrenswear, nursery and maternity sector
Every December, as brands finalise their business plans and adjust forecasts for the coming year, FashionUnited reviews the past year and considers the developments that will shape the next. In this first installment, we focus on the children’s segment — fashion, nursery and maternity — a sector entering 2025/2026 with an especially dynamic and...
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Amsterdam, beyond the hype: Market seducing Spanish brands… and putting them to the test
I have been living in Amsterdam for just over four years and, subjectively, I fully understand what it is about this city that attracts both talent and Spanish brands. Its manageable size, a life that moves between canals and bicycles, and the balance between tradition and modernity in one of the world's most international capitals are all part...
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From Portugal and Tunisia to Madrid: ITF Intertex expands its network to strengthen southern Europe's textile industry
Madrid is hosting the ITF Intertex Spain and ITF Intertex Machinery trade fairs for the first time. From November 17 to 19, the two events will bring together manufacturers, suppliers and brands from the textile sector at the Pabellón de Convenciones de la Casa de Campo. Following its success in Portugal and Tunisia, this dual event is now...
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Cost of inaction grows for your brand every year, warns Kantar in its latest sustainability report
For years, sustainability has been the most repeated mantra in the fashion industry. Most of the time, however, this discourse has remained superficial. It has consisted of vague promises, green campaigns and commitments without clear metrics. Today, there is no longer any room for ambiguity. Sustainability has become a matter of business...
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Hoff consolidates its European expansion with its first store in Amsterdam
Spanish footwear brand Hoff has formalised its registration with the Netherlands Chamber of Commerce, a first move ahead of the opening of its first store in Amsterdam during the first quarter of 2026. The move consolidates the brand's progress within its international expansion plan in Northern Europe. This market is gaining importance in its...
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