Articles by Alicia Reyes Sarmiento
Journalist and Audiovisual Communicator, Alicia Reyes Sarmiento (1999) has been part of FashionUnited since 2021. Focused on curating content for the Spanish and Latin American markets, she enjoys exploring global trends, covering industry events, and learning from conversations with key voices in the fashion sector. Passionate about innovation and sustainability, Alicia is currently delving into how artificial intelligence (AI) can enhance editorial processes and support more effective content strategies in the ever-evolving (fashion) news landscape.
Trent's new Barcelona store: Redefining fashion consumption through rental
Madrid-While fashion rental thrives in established markets like the US and UK, it's still emerging in Spain. However, growing consumer interest in sustainability and flexibility is creating opportunities for businesses seeking to diversify. Trent, an online platform founded by Laia Cuscó and Alejandro Assens in 2022, has gained stylist...
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BFShow signals Brazil’s ascent in the global footwear supply chain
When discussing major players in the global footwear market, Asia often takes centre stage. However, on the other side of the Atlantic, Brazil is steadily advancing to position itself as a strategic player in the global industry. Currently, it is the fourth-largest footwear producer in the world, behind only China, India and Vietnam. From May 19...
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Veepee commits to Spain with opening of its third office in Madrid
The French company Veepee, which specialises in online flash sales, has opened new offices in Madrid, located on Calle Fernández de la Hoz 52, in the Chamberí district. This opening is in addition to the company's existing offices in Barcelona and Seville, thus consolidating its presence in the Spanish market. Veepee’s model is based on...
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On boosts sales by 43 percent, while net profit suffers
Swiss sportswear and footwear brand On had a strong start to 2025. Revenue continued to rise during the first quarter of 2025, driven by the strength of its direct-to-consumer channel and the positive reception of its latest collections. However, its net profitability was affected by various external financial factors, which moderated the final...
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Andie acquires Richer Poorer to accelerate growth
US swimwear brand Andie has acquired Richer Poorer, a company specialising in comfortable clothing such as nautical-inspired t-shirts and jumpers, according to Business of Fashion (BoF). Although the financial terms were not disclosed, the transaction was carried out with Andie's own funds and marks its first acquisition since its founding eight...
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Alohas Boosts its Physical Expansion from New York to Amsterdam: ‘Stores Reinforce Trust and Emotional Connection with Customer’
After opening its first brick and mortar store in New York, Spanish firm Alohas continues to reinforce its omnichannel strategy with the opening of its first store in the Netherlands. This new opening marks a key step in the brand’s European expansion. It already has points of sale in Spain, Italy and France. With an already established customer...
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Belgium to host world’s largest Zara store
Inditex will open the world’s largest Zara store in Antwerp. The opening, scheduled for mid-2026, will be part of the Meir Corner project, an ambitious urban regeneration initiative that seeks to revitalise the city centre. Beyond a commercial expansion strategy, the opening aims to serve as a model of integration between retail and sustainable...
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Barcelona Bridal Fashion Week celebrates punk-romantic legacy of Vivienne Westwood
Taking over from giants like Giambattista Valli, Viktor&Rolf and Elie Saab, the British brand Vivienne Westwood, international guest of this edition, stole the show last night at the Barcelona Bridal Night, one of the highlights of the Barcelona Bridal Fashion Week 2025, which is being held in Barcelona from April 23-27. The show, held in the...
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A look at Spanish bridal fashion sector: Conquering overseas and adapting to new times
Barcelona Bridal Fashion Week (BBFW) is gearing up to once again become the epicentre of bridal fashion. Ahead of a new edition (the event runs from April 23 to 27), the event confirmed its role as the leading national showcase for a sector that not only continues to say “yes”, but also demonstrates a powerful, international and transformative...
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Scuffers: How to build a cult brand
Emerging Spanish brands are redefining the rules of streetwear. Their formula for success is no longer solely based on the clothes they sell. It is now based on their ability to build an aspirational project that connects emotionally with their audience. Today, the real value lies in consolidating a loyal community. This community is willing to...
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