Articles by Alicia Reyes Sarmiento
Yuxus: How three teenagers managed to turn 1,000 euros into an attractive commercial project
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Born from the idea of three 16-year-old friends who managed to raise the 1,000 euros they needed to launch their first batch of T-shirts, Yuxus has established itself in the retail landscape six years later with the opening of two brand corners in Spanish department store El Corte Inglés, adding to their presence in Wow Concept and Newcop....
'Dressing like the French and Spanish': University of Navarra, Costume Museum Madrid team up to organise conference
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In September 2024, the Spanish capital will welcome a unique international event entitled “Vestir a la francesa o a la española”, or ‘dressing like the French and Spanish’. It is a conference organised by the University of Navarra, home of the ISEM Fashion Business School, the Costume Museum and the Association of Friends of the Costume Museum,...
Labels to Watch: Meet these four Colombian fashion brands showcasing the country's rich craftsmanship
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Within the framework of Bogotá Fashion Week, FashionUnited had the opportunity to get to know up close the talent of the creatives who presented their proposals, both in the Agora —which served as the main stage for business meetings, talks and fashion shows— and in parallel events that highlighted the artisanal roots of Colombia, showing how...
Perfect balance between tradition and innovation: A review of Bogotá Fashion Week
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Seeking to establish itself on the international fashion calendar and dominate the Resort season that connects the major fashion capitals, Bogotá Fashion Week was held last week in the Colombian capital, highlighting the country’s rich cultural heritage and promoting national talent. From May 22 to 24, 110 independent, emerging and established...
Elena Strahova, CEO, Riga Fashion Week: 'Latvian brands tend to operate within their own niche'
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On the fringes of the traditional fashion industry circuit, Fashion Week in Latvia's capital Riga has established itself as a benchmark event in the Baltic region, distinguished by its focus on sustainability and ethics in fashion. Elena Strahova, founder and CEO of Riga Fashion Week (RFW), which took place from April 8 to April 11, takes stock...
Adidas collaborations and an abundance of flowers: Exploring Baltic fashion at Riga Fashion Week
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Latvia's capital became the epicentre of Baltic fashion from April 8 to 11 for the 33rd edition of Riga Fashion Week, bringing together designers from Lithuania, Estonia and, of course, Latvia, and even Uzbekistan and Finland. The first day's shows were held in the Office Complex Verde, a modern building in the city's business centre, before...
What challenges do retail professionals face in the ‘phygital’ era?
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The lines between physical and digital stores are increasingly blurring, ushering in the era of the "phygital" business model in retail. The premise is clear: renew or die. However, one question resonates: is it possible to achieve this fusion of physical and digital environments without compromising the customer experience? According to a study...
How has Berlin Fashion Week evolved in the hands of the Fashion Council Germany?
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Berlin Fashion Week, which took place in the German capital earlier this month, is not only evolving into a showcase for fashion, but also a driving force for change, innovation and economic development in the region. Until 2022, the German automotive group Mercedes-Benz was the main sponsor of the city's fashion week. Now, under the direction...
Educating fashion students on sustainability: Polytechnic University of Madrid, H&M continue collaboration
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The school of fashion design of Madrid (CSDMM) at the Polytechnic University of Madrid has partnered with H&M for the third consecutive year in launching a programme to promote sustainable fashion. This initiative offers students the chance to develop relevant skills and contribute to positive change in the fashion industry. Under the guidance...
UDIT presents fashion show 'The Eternal' at MBFW Madrid, a conversation with the students
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The collaborative collection presentation between Madrid’s Thyssen-Bornemisza Museum and the students of the University of Design, Innovation, and Technology of Madrid (UDIT), was a must-see event during the city’s fashion week, MBFW Madrid, which wrapped up this past Sunday. At the FW24 edition, the synergy between the museum and the university...