Articles by Barbara Russ
Visit to the Shein pop-up: what makes the fast-fashion giant so appealing?
Aug 12, 2022 - Retail
Berlin's luxury shopping mile, the Kurfürstendamm, begins at Breitscheidplatz and becomes increasingly exclusive the further one walks towards the west. However, going west past Gucci, Chanel, and Hermès this August, you'll find the very opposite end of the price and quality scale: Shein. The Chinese ultra-fast fashion company has opened a...
Where to study fashion in Germany, Austria and Switzerland
Aug 10, 2022 - News
What fashion schools are there? What programmes do they specialise in and how do you choose a school in German-speaking European countries? Here is a small (and incomplete) guide to fashion schools in the DACH region, or in Germany, Austria and Switzerland. Studying fashion in Germany Fashion and Design Academy (AMD) At AMD, fashion, journalism...
OTB founder and chair Renzo Rosso talks the metaverse and IPO plans
Jun 24, 2022 - Fashion
The 15th edition of Greentech Festival in Berlin launched Wednesday with a gala at the former Tegel Airport, an area that is now called Urban Tech Republic. During the Green Awards gala, Renzo Rosso, the founder and chairman of OTB, received the 'Special Prize Italy‘, with Italy being this years' guest country of the festival. OTB, whose...
Labels to Watch: Knits
Feb 9, 2022 - Fashion
Knitwear is a winter wardrobe classic, but lightweight knitwear is also becoming increasingly popular in the summer season. The benefits are clear: knitwear is beautifully crafted and very versatile, made in wool or cashmere it can be warming yet breathable, in cotton or synthetic fibres it can be water repellent and lightweight. And knitwear is...
Sebastian Dahlmanns, Head of Design Viktor & Rolf: Tips on landing a job in fashion
Oct 6, 2021 - News
Sebastian Dahlmans works in Amsterdam at Viktor&Rolf. As Head of Design, he has exciting insights into life as a designer at an international fashion label. In a conversation with FashionUnited, he reveals what qualities he looks for in interns, which mistakes to avoid and how to get the best start in the fashion industry. How did you get your...
Red carpets: Evening wear is making a comeback
Sep 21, 2021 - Fashion
Red carpet events have returned with a vengeance this month with the MTV VMAs and the Met Gala. After a long pandemic-induced dry spell, evening gowns, glamour und galas are finally back. With virtually no more occasions to wear dinner jackets, cocktail dresses and high heels, the evening wear industry's sales plummeted last year. But now, its...
A guide to the German fashion market
Sep 3, 2021 - Management
Germany is an attractive market for the fashion industry. Within Europe, it is the largest and one of the richest markets. Many international players have found a reliable key market in Germany. But on the other hand, many brands and retailers have tried unsuccessfully to conquer it. What was the reason for that? Here - on the eve of Berlin...
Women in leadership: Antje von Dewitz, CEO Vaude
Aug 19, 2021 - Business
To be in the black with green ideas, this motto could perhaps sum up Antje von Dewitz's vision for Vaude, the mountain sports company her father founded in 1974 and which she is leading into the future. Antje von Dewitz is one of the few leading women in the outdoor industry. In this interview, Antje Dewitz reveals the opposition she faced in...
Women in leadership: Martina Brown, VP Brand, Schiesser
Aug 16, 2021 - People
Martina Brown is vice president brand at Schiesser AG, responsible for brand and communications at the German lingerie company founded in 1875. Throughout her career, with a brief stint at Villeroy & Boch, she has worked mostly in the lingerie industry, at Falke, Wolford and Aubade. In this interview, she reveals what has changed in the industry...
Black-owned fashion labels to watch
Aug 9, 2021 - Fashion
A whole year has passed since the murder of George Floyd. The police officer who knelt on George Floyd's neck for minutes, depriving him of air to breathe, has since been found guilty on all charges. Accountability - a glimmer of hope in the fight against police violence against Blacks and People of Colour in the USA. Nevertheless, as the daily...