Articles by Diane Vanderschelden
Marked by extremes, driven by global clout: Womenswear in the French market
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On Monday September 25, Paris Fashion Week, the most anticipated event in the women's fashion industry, kicks off, presenting an opportunity to evaluate how the sector is performing. In France, the financial performance of the womenswear category is marked by extremes. On one hand, several renowned womenswear brands have gone into liquidation or...
Decathlon, the financial implications of its Transition Plan
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Decathlon, the French sports and leisure multinational retailer, is carrying out an in-depth overhaul of its operations. Its ambitious ‘Transition Plan’ aims to ensure a "more profitable, more digital, more environmental" approach. The Group has significantly revised its positioning by streamlining its product portfolio. It plans to remove...
LVMH's 150 million euro sponsorship deal for Paris 2024 Olympic Games: A high-stakes endeavor
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LVMH, the multinational luxury goods conglomerate, signed a groundbreaking sponsorship deal worth approximately 150 million euros for the Paris 2024 Olympic and Paralympic Games. This is a first for the group, which, after sponsoring events at brand level, such as with Hublot for the 2022 World Cup, has now signed its first group-wide agreement...