Who is Barbara Werschine, the executive tasked with reviving Lanvin?

At Lanvin, leadership changes are never insignificant. Some appointments, however, signify more than a simple managerial transition. They reflect a brand's condition, its vulnerabilities, its ambitions and sometimes even the spirit of the times. By entrusting the reins of the oldest active French couture house to Barbara Werschine, the group is banking on a profile renowned for a rare quality: the ability to transform without erasing heritage.