Articles by Don-Alvin Adegeest
Luxury fashion's Olympic ambitions go beyond sportswear
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On the eve of the Paris 2024 Olympic Games opening ceremony, the event is set to showcase not only athletic prowess but also a significant shift in the fashion landscape. Luxury brands are making unprecedented inroads into an arena traditionally dominated by sportswear giants, signaling a new era of high-fashion presence in sporting events as...
Seaweed: A dual solution for fashion's sustainability challenge
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In a significant development at the intersection of agriculture and fashion, seaweed is emerging as a potential game-changer in addressing two of the industry's most pressing environmental concerns: sustainable material sourcing and livestock emissions reduction. FutureFeed, an Australian start-up spun out of the Commonwealth Scientific and...
Eyeing European expansion, Birkenstock opens first boutique in Paris
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German footwear brand Birkenstock has made a significant stride in its European expansion strategy by opening its first Parisian boutique in the fashionable Marais district. The 130 square metre corner store, located at 17 rue des Archives, marks the company's first standalone European retail space in four years and represents a crucial...
Is Sarah Burton heading to Givenchy?
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The luxury fashion industry is abuzz with speculation that Sarah Burton, the British designer who departed Alexander McQueen last September, may be poised to take the helm at Givenchy as its new creative director. Burton, who spent over two decades at Alexander McQueen and succeeded the eponymous founder as creative director in 2010, has been...
Nike intensifies legal battle against customisation industry
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When Nike filed a lawsuit against The Shoe Surgeon last week for unauthorized sneaker customisation, it was more than a move to protect intellectual property, as the sportswear giant seeks to quash third-parties customising its products. The lawsuit is part of a broader strategy employed by Nike and other luxury brands to combat the rising tide...
Bangladesh apparel industry resumes operations following unrest
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Bangladesh has begun to lift restrictions imposed following last week's violent protests, allowing its crucial garment industry to resume operations. The move comes as the country faces mounting economic pressures and concerns over political stability. The government's decision to partially ease a nationwide curfew on July 24 permitted the...
L'Occitane set for privatisation as it delists from the Hong Kong Stock Exchange
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L'Occitane International, the Hong Kong-listed French cosmetics group, is poised to delist from the stock market after securing support from minority shareholders for its privatisation bid. The company announced on Wednesday that 91.97 per cent of shareholders had accepted the share offer, comfortably surpassing the threshold required to...
The founder's dilemma: evolving luxury brands beyond their creators
loading... - Fashion | Opinion
The luxury fashion landscape is in constant flux, with the departure of founding designers presenting a formidable challenge, particularly for younger brands. As Tom Ford navigates a pivotal transition following Peter Hawkings' brief tenure as creative director, it joins the ranks of houses like Helmut Lang, Martin Margiela and Jil Sander in...
EU targets fast fashion e-commerce with new customs regime
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The European Union is set to overhaul its customs regulations, targeting the burgeoning low-cost e-commerce sector in a move that could significantly impact global online retail giants and consumer shopping habits. European Commission President Ursula von der Leyen, who was re-elected for a second five-year term last week, announced the...
Tom Ford creative director Peter Hawkings departs after brief tenure
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In a surprising turn of events, Tom Ford's creative leadership is once again in flux as Peter Hawkings, the brand's first appointed creative director post-acquisition, is set to exit after a mere year in the role. This development comes less than two years after Estée Lauder's high-profile acquisition of the luxury beauty and fashion house....