Articles by Don-Alvin Adegeest
Don-Alvin Adegeest is a consultant and specialist in brand strategy, communication, and design with extensive experience in the fashion and luxury retail industries. Since 2003, he has collaborated with FashionUnited as a senior editor, contributing analysis, interviews, and in-depth reports focused on the international fashion business. His career includes leadership roles at companies such as Hugo Boss or LVMH giving him a deep understanding of the market and the sector’s value chain.
Oakley doubles down on snow as sport-fashion collaborations accelerate ahead of Olympic Winter Games
Oakley is expanding its presence in competitive snow sports at a moment when performance outerwear is enjoying renewed momentum. For the first time in its history, the brand has become the official apparel sponsor of the national freestyle snowboard federations of Canada and Finland, while also equipping New Zealand’s freestyle ski athletes with...
Fashion loading...
What if consumers stopped shopping for fashion?
After a costly festive season, January has become a financial reset for many households. What starts as No Spend January, a short-term pause on non-essential purchases, is increasingly extending into longer commitments such as a No Buy Year, as consumers look for structured ways to curb spending and rebuild financial stability throughout 2026....
Fashion FeaturedMemberloading...
Adidas faces global union pressure over collective bargaining practices
Trade union representatives from key Adidas supplier countries gathered in Tangerang, Indonesia, earlier this month to discuss labour standards, collective bargaining and working conditions across the brand’s global supply chain. Around 30 union delegates from Cambodia, Indonesia, Pakistan, India and Myanmar attended, alongside representatives...
BusinessMemberloading...
Roger Vivier launches monograph and reanimates Animalier during couture week
During Paris Haute Couture Week, Maison Vivier unveiled Atelier Animalier, a Spring–Summer 2026 Pièce Unique collection presented at its Paris headquarters. Rather than a conventional product launch, the project was framed as a focused exploration of the maison’s archives and contemporary craftsmanship. Creative director Gherardo Felloni...
Fashion loading...
Jonathan Anderson’s Dior couture debut
With a meadow suspended overhead, Jonathan Anderson’s haute couture debut for Dior unfolded beneath a ceiling of flowers at the Musée Rodin, transforming the historic venue into a living ecosystem. The gesture inevitably recalled Raf Simons’ own floral interventions for the house, most memorably his 2015 couture show, when the museum’s walls...
Fashion Featuredloading...
French Connection returns to North America with G-III licensing deal
French Connection is making a renewed push into North America, announcing a long-term licensing partnership with G-III Apparel Group to develop and distribute men’s and women’s apparel, as well as selected accessories, across the region. The agreement, which takes effect on February 1st, is a strategic step forward for the London-based brand as...
BusinessFeaturedMemberloading...
The men’s runway season casts an uneasy mood, and long shadow of Valentino
This season’s official rotation, beginning with Pitti Uomo in Florence and followed by Milan and Paris, arrived fragmented. Major houses including Gucci and Fendi opted out of Milan’s menswear calendar entirely, choosing instead to present co-ed collections during the women’s season or via alternative formats. JW Anderson was also notably...
Fashion |Opinion Featuredloading...
Canopy unveils wood-supply risk brief and 2bn dollar finance platform at Davos
At the World Economic Forum in Davos this week, solutions-driven environmental non-profit Canopy is announcing two initiatives aimed at reshaping how global industries source forest-based materials, as pressure on wood supply chains intensifies. First, Canopy is launching a new research brief developed with investment advisory firm Finance...
BusinessMemberloading...
Prada looks to the past for Fall/Winter 2026 menswear
Prada unveiled its Fall/Winter 2026 menswear collection in Milan on January 18th, with Miuccia Prada and Raf Simons offering a refined take on tailoring that merged historical references with contemporary construction. The collection introduced a new elongated silhouette that dominated the runway. Slim outerwear took center stage, with extended...
Fashion loading...
European fashion braces for Trump's tariff threat over Greenland
The European fashion industry faces fresh uncertainty as President Donald Trump announced weekend tariffs against eight countries. including major fashion exporters the UK, France, and Germany, as leverage to acquire Greenland from Denmark. The tariffs, set to begin February 1st at 10 percent and rise to 25 percent by June, come as the sector...
BusinessFeaturedMemberloading...