Articles by Don-Alvin Adegeest
Fashion beyond the binary
loading... - Fashion
If you've ever seen a Comme des Garçons fashion show, it is unlikely that you raced to order one of Rei Kawakubo's catwalk looks, which are mostly steeped in abstract notions and avant-garde constructivism. Yet it is in the ever-evolving landscape of style, and what we have come to expect of fashion, that we find ourselves trapped in false...
LVMH sells Off-White brand to Bluestar Alliance
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LVMH has sold Off-White, the brand founded by Virgil Abloh, to the New York-based brand management company Bluestar Alliance. The price of the sale was not immediately disclosed, but Off-White has been struggling to maintain relevance and sales in an increasingly competitive market. “Virgil was a creative pioneer who had a profound impact on the...
A Lacoste event at the Great Wall of China highlights the art of marketing activations
loading... - Fashion | Marketing
In an era where the line between fashion, sport, and entertainment blurs ever more dramatically, Lacoste’s recent event on the Great Wall of China stands as a striking example of the lengths brands will go to capture the global spotlight. On September 29th, Lacoste merged historical grandeur with with the world of sport, paying tribute to Novak...
Moynat, the heritage French accessories maison, takes over Harrods windows
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Moynat, the storied French trunk-maker founded in 1849, is bringing its latest creation, the "M Collection," to Harrods, with an exclusive window display on Brampton Street until October 2, 2024. The collaboration between Moynat and Harrods serves as a reminder that both brand and retailer can unite in craftsmanship and creativity, offering a...
Fashion's pendulum swings away from quiet luxury
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For the past multiple seasons, in what feels like an eternity in the fashion sphere, the quiet luxury trend, which began after the pandemic, has reigned over the catwalks, zeitgeist, and the media. Dressing down was the new dressing up. Even words like "demure" and "mindful", a meme that first embraced good behavior and not standing out in the...
PFW: The evolution of Victoria Beckham
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Victoria Beckham's journey from Spice Girl to respected fashion designer is a testament to her tenacity, business acumen, and evolving creative vision. Since its inception in 2008, the Victoria Beckham brand has navigated the tumultuous waters of the fashion industry, experiencing both triumphs and setbacks while continually refining its...
E-commerce returns surge poses challenges for retailers
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The e-commerce sector is grappling with a surge in product returns, a trend that is squeezing profit margins and forcing retailers to reassess their policies. This shift comes as consumer expectations for frictionless returns clash with retailers' need to maintain profitability and reduce environmental impact. ASOS, the online fashion retailer,...
Hermès chief rebuffs LVMH comparisons as luxury landscape shifts
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Hermès executive chairman Axel Dumas is distancing his company from comparisons with luxury giant LVMH, despite both firms' French heritage and family ties. "We don't sell the same products [as Louis Vuitton], so surpassing their size is not a goal as such," Dumas told Fortune in a recent interview. This stance comes as Hermès outperforms the...
eBay UK unveils luxury consignment service
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Multinational e-commerce platform eBay UK has launched a new consignment service for luxury items, offering users a novel approach to selling their high end possessions. The service, which initially focuses on designer handbags, connects consumers with expert sellers who manage the entire listing and sales process. Ebay’s latest expansion in the...
Online retailers see sharp rise in retail fraud
loading... - Retail
The fashion and retail industry has seen a surge in account takeover fraud, as cases filed to the UK's National Fraud Database (NFD) jumped by 142 percent in the first half of 2024, according to data from Cifas, the UK's leading fraud prevention service. The increase poses a significant challenge for online retailers, particularly in the fashion...