Articles by Don-Alvin Adegeest
Beauty industry warns EU against cosmetics trade tariffs
L’Oréal and a coalition of leading beauty companies have urged the European Union to exclude cosmetics from potential retaliatory tariffs on US exports, warning that such measures could harm European businesses more than their American counterparts, according ot the Financial times. The EU is considering tariffs on over 1,700 US goods in...
BusinessMemberMar 26, 2025
Calvin Klein's latest viral campaign underscores power of celebrity endorsement
Calvin Klein's latest advertising campaign for its underwear line, featuring musician Bad Bunny, generated a staggering 8.4 million dollars in Media Impact Value (MIV) in under 48 hours, according to a new report from data analytics firm Launchmetrics. This impressive figure, as tracked by Launchmetrics' proprietary MIV metric, assigns a...
Fashion |Marketing FeaturedMar 26, 2025
ReBound and ESO Recycling forge partnership to advance circular footwear returns
ReBound Returns has unveiled a strategic partnership with ESO Recycling, reinforcing its commitment to circular retail solutions and enhancing compliance with Extended Producer Responsibility (EPR) regulations. The collaboration will enable retailers leveraging ReBound’s omnichannel returns management platform to access ESO Recycling’s expertise...
BusinessMemberMar 24, 2025
Loewe confirms McCollough and Hernandez as Creative Directors
The appointment of Jack McCollough and Lazaro Hernandez as creative directors at Loewe, marks the culmination of months of feverish speculation within the industry. The move had been widely anticipated since the American designers announced their departure from Proenza Schouler in January, fueling rumours that they were bound for a major...
Fashion |Opinion Mar 24, 2025
Celine’s new pilates collection is the latest intersection of high-end luxury and sports
A kettlebell wrapped in rich cognac calfskin commands a price of 2,400 euros. A set of steel dumbbells, adorned with monogrammed canvas, comes in at 1,900 euros. A cork yoga mat, complete with detachable leather straps, is priced at 850 euros. Luxury fashion’s relationship with sports has transcended traditional sponsorships, evolving into a...
Fashion Mar 21, 2025
How secondhand fashion is reshaping the global apparel market
The global secondhand apparel market is on an unprecedented growth trajectory, set to reach 367 billion dollars by 2029, according to ThredUp’s annual Resale 2025 report. This sector is expanding at a pace 2.7 times faster than the broader global apparel industry, reflecting a seismic shift in consumer behavior and retail strategies. In 2024...
Fashion |Report FeaturedMar 20, 2025
How fashion brands can win in the age of infinite scrolling
The rise of short-form content has fundamentally reshaped consumer behavior, presenting both challenges and opportunities for fashion brands vying for attention in an oversaturated digital landscape. Cristiano Winckler, from Somebody Digital, shares with FashionUnited how brands can navigate this reality and leverage scrolling habits to their...
Fashion FeaturedMar 19, 2025
Why luxury brands delay designer appointments
Is silence golden? Executives at luxury fashion houses certainly seem to think so. While the top-tier maisons thrive on narrative control, the recent delays in designer appointment announcements reveal an industry grappling with uncertainty and brand identity recalibration. But for the industry at large—and consumers—the prolonged silence has...
Fashion |Opinion FeaturedMar 18, 2025
Kering’s Gucci faces investor doubts after Demna appointment
Kering’s long-anticipated announcement of Demna as Gucci’s new artistic director was met with a tepid response from investors, falling short of the market confidence the luxury conglomerate had likely hoped for. Shares in Kering closed 10 percent lower on Friday, underscoring concerns that the appointment alone is not enough to signal a decisive...
Business|Opinion FeaturedMemberMar 17, 2025
Loro Piana’s quiet ascent to become LVMH’s Hermès
Originally a wool merchant, Loro Piana began as a textile mill, exporting high-end fabrics to Europe, Japan, and the Americas. Renowned for its extra-fine wool, cashmere, and vicuña, the company did not enter the ready-to-wear and luxury goods market until the 1980s. It is fair to say it hasn’t looked back since. By the time LVMH acquired an 80...
Fashion |Opinion FeaturedMar 14, 2025