Articles by FashionUnited
Tendam CEO at WRC 2022: ‘Soft skills will be key for future CEOs’
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Jaume Miquel, the president and CEO of Spanish fashion retailer Tendam Group, was one of the attendees of the World Retail Congress (WRC) 2022, which took place in Rome from April 5 to April 7. Miquel gave a presentation about what the post-pandemic era might look like for the retail sector, and explained his role within Tendam, which is the...
Discovering Aitor Goikoetxea, a young promise of Spanish fashion
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At 22 years old, Aitor Goikoetxea is a young promise of Spanish fashion because of his sensibility, feel for aesthetics, creative mind, savoir-faire and technique. He is a student of IED Barcelona, he has recently been recognised with the ITS Responsible Creativity Award powered by Allianz, within the framework of the XIX edition of the...
Zara publishes sustainability manifesto
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It is no secret that sustainability has become the number one priority for fashion companies. From Zara to Loewe to H&M, fashion brands are working to improve their environmental policy and their commitment to the planet. Its unknown whether it is simply a marketing strategy or sincere commitment, but in reality, any action to realise a better...
Digital Director of ELLE Spain's roadmap of digital transformation in fashion
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The Covid-19 pandemic has changed the roadmap of the fashion industry, making digital transformation a top priority. What will happen to printed magazines? How do you make yourself stand out on the web? How do you win over the new generations? These are some of the keys that Amaya Ascunce, the current Digital Director of ELLE Spain, has revealed...
Nike’s newest innovation is a hands-free sneaker
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Nike’s latest engineering feat comes in the form of its new shoes called GO FlyEase. The lace-free, hands-free shoe is designed to be quick and easy, with users stepping their feet into the shoe. The new technology is based on the bi-stable hinge, enabling the shoe to be secured in fully open and fully closed states. The shoe begins in an...
Loyalty programs: key to alleviating the crisis
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The latest study by Rethink, 85 percent of brands participating in shopping center loyalty programs have intensified their participation during confinement. According to Rethink, an agency specialized in loyalty and digital transformation for shopping centers and retail chains, retailers have turned to the possibility of using the direct...
Post-coronavirus guidelines to improve the relationship with your customers
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Madrid - There are many changes that the Covid-19 has already brought to our society, transforming our way of being and acting. People change but also companies and the way they relate to their consumers. Many of these companies remain closed and will have to start from scratch when they are allowed to, creating a new relationship of security...
How to perfect your e-commerce, according to the experts
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Valencia - One of the clear lessons that this global pandemic has given to the fashion industry is that the digital world should not be underestimated. When confinement became a reality, fashion firms had to act in the only medium they had at their disposal: online. As trend experts Francesca Tur and Berta Segura told us in "Contemporary...
US-based online apparel retailer Krown Kouture enters India
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US apparel site Krown Kouture has launched in India. It offers a fitting service for both for men and women, traditional style pieces as well as classic western wear silhouettes. The ready-to-wear lines include office wear for both men and women. The brand has identified a growing demand for luxury clothing and accessories in India and foresees...
Face masks are Paris fashion week must-haves
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Paris - Paris women's fashion week began late Monday with the face mask already its must-have accessory. With two Chinese brands -- Shiatzy Chen and Jarel Zhang -- missing from the runway because of the coronavirus epidemic, the biggest wardrobe dilemma for fashionistas is whether to wear a mask or not. Giorgio Armani saved their blushes Sunday...