Gap taps New York taquería Los Tacos No. 1 for its latest culture collaboration

Gap has teamed up with Los Tacos No. 1, the cult New York taquería founded by architect-turned-taquero Christian Pineda, on a limited apparel and accessories collection. It is the latest in a run of collaborations that has helped return the American basics brand to the cultural conversation.

The collection lands on Gap's website and in five New York stores — Times Square, 42nd & 3rd, Flatiron, 85th & 3rd and Lincoln Square — from Friday, priced from 28 to 118 dollars.

Gap and Los Tacos are marking the launch with a neighbourhood event at the taquería's Union Square location on Thursday, and will dress Los Tacos staff in the collection at select New York restaurants during launch week.

The capsule reworks Gap staples, including tees and logo hoodies, with graphics by Steve Powers, the artist behind the signage and artwork found throughout Los Tacos No. 1. The pieces pull in the restaurant's humour and visual identity, including in-house sayings such as "No Ticket, No Taco." Accessories extend the restaurant theme, from a diner-style hat modelled on the staff uniform to a reusable tote made to resemble the taquería's takeout bag.

Workwear utility runs through the range. Gap drew on what kitchen and counter staff actually wear, producing cargo shorts, pocket tees designed around the realities of kitchen work, and a logo chef apron made exclusively for the collaboration.

"Los Tacos No. 1 started with a simple idea — bringing the flavors, energy and spirit of Tijuana street taco culture to New York in an authentic way," said Christian Pineda. Collaborating with Gap, "a brand rooted in individuality and community," he added, "feels incredibly special," describing the collection as capturing "the personality, functionality and lived-in spirit of our restaurants."

This article was written with the assistance of AI.