Gap news and archive

Gap unveils golf-inspired collaboration with Malbon

American retailer Gap is launching a golf-inspired capsule collection with Los Angeles-founded golf lifestyle brand Malbon Golf that aims to celebrate “individuality and timeless style across generations”. The Gap x Malbon collection launches on June 6 and blends Malbon's signature golf aesthetic with prep-inspired Gap essentials, offering...

FeaturedMember

Business

Gap posts strong Q1, maintains optimistic outlook despite tariff uncertainty

Apparel retailer Gap Inc., parent to Old Navy, Gap, Banana Republic, and Athleta, announced net sales of 3.5 billion dollars, a 2 percent increase for its first quarter ended May 3, 2025. Comparable sales also rose by 2 percent year-over-year. Online sales increased 6 percent and represented 39 percent of total net sales, while store sales...

Fashion

Gap Inc. awarded honorary doctorate by Academy of Art University

Gap Inc. received an honorary doctorate from the Academy of Art University, recognizing the company's contributions to fashion education in San Francisco. Gap Inc. announced the news on its LinkedIn page. At the university's 2025 Graduating Class Annual Fashion Show, President Elisa Stephens presented the honor to Gap Inc. Sarah Holme, Head of...

Featured

Fashion |In Pictures

Gap’s transformation continues with a new premium offering

American fashion and lifestyle brand Gap, known globally for its heritage casual wear, is launching a new premium and elevated offering GapStudio, which will offer the brand’s “highest expression of style, craftsmanship and quality”. Since fashion designer Zac Posen, known for his red carpet and couture approach to fashion, was appointed...

FashionPress Release

Gap Introduces GapStudio – The Iconic American Brand's Highest Expression of Style, Craftmanship, and Quality

Gap announced the launch of GapStudio — a new segment that represents the highest expression of the iconic American brand in terms of style, craftsmanship and quality, created inside Gap’s New York HQ with Collection 01 designed by Zac Posen, launching April 3. GapStudio showcases expert tailoring, intricate details and a modern take on American...

FashionPress Release

GAP's fresh take on denim trends

Gap Denim is getting a refresh this season with compelling new styles, cuts and silhouettes! The 'Easy Jean' is a proprietary denim design exclusive to Gap that delivers authentic, no-stretch denim comfort paired with a sweatpants-like elasticized waistband with drawcords. The timeless appeal of classic denim does not come at the cost of...

Featured

Retail

Old Navy innovates with Radar, uses RFID and AI for smarter inventory management

Old Navy, a brand under Gap Inc., is enhancing its retail operations through a new partnership with American technology company Radar. This collaboration aims to implement AI-powered RFID technology across all U.S. Old Navy stores to optimize inventory management, according to a Gap Inc. press release. Old Navy CEO Haio Barbeito stated that this...

Member

Business

Gap reports higher earnings and comparable sales in Q4

San Francisco based apparel retailer Gap maintained growth momentum in the fourth quarter of 2024 with comparable sales increase of 3 percent. Net income increased to 206 million dollars and diluted earnings per share to 54 cents versus 185 million dollars and 50 cents reported in the previous year. However, net sales of 4.1 billion dollars were...

Fashion |In Pictures

Banana Republic launches The White Lotus capsule collection

Banana Republic has partnered with Warner Bros. Discovery Global Consumer Products to create a capsule collection inspired by the HBO Emmy-winning series The White Lotus. The Banana Republic x The White Lotus collaboration Credits: Banana Republic Launching today online and in 26 selected Banana Republic stores across the nation, the...

FashionPress Release

Gap Celebrates Comfort and Confidence in New “Feels Like Gap” Spring Campaign

This spring, Gap is celebrating confidence by embracing the power of comfort. The “Feels like Gap” campaign is a tribute to effortless self-expression with a collection of soft, elevated product essentials designed to inspire personal style. Rooted in Gap’s legacy of timeless wardrobe staples, the collection brings a fresh perspective to...

Featured

Fashion |In Pictures

Gap championing Black designers for Black History Month

American retailer Gap has teamed up with New York-based Harlem’s Fashion Row (HFR), which provides business solutions to retailers committed to equity for Black and Latin-X design talent, to launch a limited-edition collaboration featuring the work of six Black designers. The Gap × Harlem’s Fashion Row collection launches on February 14 during...

Member

Business

Gap and Sean Wotherspoon to launch GapVintage programme

US retailer Gap has announced a new programme alongside its global vintage curator, Sean Wotherspoon, intended to place the company’s product archive “directly in the hands of customers around the world”. Beginning February 4, 2025, in the US, GapVintage will see the release of a series of yearlong vintage drops curated by Wotherspoon, while...