Gap news and archive

How GAP quietly engineered one of fashion’s most impressive TikTok comebacks

A few years ago, GAP — the American denim brand once synonymous with easy basics and classic ’90s style — felt like a fading memory. Younger consumers associated it more with childhood mall trips than with anything happening in culture today. The basics were still there, but the relevance wasn’t. And in an industry where attention is the...

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Business

Gap Inc. posts Q3 comparable sales growth driven by Old Navy and Gap brand

Gap Inc., one of the largest specialty apparel retailer in the United States, reported third-quarter fiscal 2025 results marking the company’s seventh consecutive quarter of positive comparable sales. Net sales for the quarter ended November 1, 2025, rose 3 percent to 3.9 billion dollars, driven by broad-based strength across its Old Navy, Gap,...

Fashion |In Pictures

GapStudio debuts menswear from Zac Posen

Zac Posen, the executive vice president and creative director of Gap, has unveiled his debut menswear collection for the retailer’s premium and elevated offering GapStudio for the festive season. The GapStudio winter collection has been designed to build on the foundation set by the brand’s autumn collection, evolving with a “richer, more...

Retail

Gap returns to UK retail market with refreshed store concept

Gap has officially returned to brick and mortar retail in the UK with the opening of a store in Covent Garden, London. The new site, due to open November 7, marks a return to the area for the brand, which had previously shuttered its UK retail network in 2021. Located at Long Acre 30 to 31, the store spans 3,250 square feet across two floors,...

Retail

Gap to return to UK retail, plots three new standalone stores

Gap is set to return to brick-and-mortar retail in the UK with the opening of three new standalone stores. According to Drapers, the brand, which had shuttered its UK and Ireland stores back in 2021, has plotted new locations across London in a bid to grow and elevate its store footprint in the region. Its new sites are located in Westfield...

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Business

Gap Inc. launches cross-brand content creator & social media advocacy platform

Gap Inc. has launched a new creator affiliate and advocacy platform, in line with the advancement of its digital-first strategy and brand reinvigoration efforts. Over the years, Gap Inc.'s brands have linked fashion and culture through thoughtful storytelling. Recently, its media campaign "Better in Denim" became Gap's most successful social...

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Fashion |In Pictures

Gap teams up with New York-based designer Sandy Liang

American retailer Gap has unveiled a new collaboration with New York-based designer Sandy Liang, inspired by “modern girlhood and self-expression”. The limited-edition collection for women and kids launches on October 10 and is rooted in a shared nostalgia, merging Gap’s heritage and timeless aesthetic with Liang’s signature feminine edge,...

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Business

Banana Republic acquires fan-built brand archive, launches vintage platform

Banana Republic is honing in on its past. The Gap-owned brand is hoping to bring its history into a fresh light for a new generation through the acquisition of a fan-built archive, ‘Abandoned Republic’. The digital platform, curated by archivist Robyn Adams, exhibits a selection of memorabilia, including illustrated catalogues and original store...

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People

Gap Inc. adds music industry leader Jody Gerson to board

Gap Inc. has appointed Jody Gerson, the chairman and CEO of Universal Music Publishing Group (UMPG), to its board of directors, effective immediately. Gerson is recognised as a trailblazer in the music and entertainment industry, with over three decades of experience leading digital transformation and championing creativity and innovation. She...

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Business

Gap Q2 sales remain flat, led by three largest brands

US-based retailer Gap Inc. reported flat net sales for the second quarter to August 2, 2025, amounting to 3.7 billion dollars. Comparable sales were up 1 percent year-over-year (YoY), reflecting the sixth consecutive quarter of positive growth. Store sales saw a 1 percent decrease, while online sales rose 3 percent and accounted for 34 percent...

People

Maggie Gauger to lead Athleta as global brand president and CEO

Gap Inc.has announced a leadership transition for its Athleta brand, with Maggie Gauger appointed as global brand president and CEO, effective August 1, 2025. Gauger succeeds Chris Blakeslee, who will step down from his role but remain with the company as an advisor to ensure a seamless transition. Richard Dickson, CEO of Gap Inc., expressed...

People

Gap Inc. appoints head of communications

Gap Inc. (Gap), the US fashion company behind brands such as Old Navy, Gap, Banana Republic and Athleta, welcomes Mame Annan-Brown as head of communications and executive vice-president. This is a newly created role, according to the company's press release. As a member of the executive team, Annan-Brown will oversee communications, the Gap...