Kanye West (Ye) and Demna Gvasalia’s joint venture, Yzy Gap Engineered by Balenciaga, has unveiled its second collection amid rifts between the rapper-turned-designer and the American retailer. The new collection expands the offer beyond its typical black hoodies and sweatpants to now also include outerwear and knitwear, alongside “redefined...
Sep 23, 2022
US fashion giant Gap plans to cut around 500 office jobs as it looks to cut costs amid falling sales. The move will mostly impact employees at the retailer's offices in San Francisco and New York, as well as in Asia, people familiar with the matter told The Wall Street Journal. In a memo to employees, seen by the news publication, Gap’s...
Sep 21, 2022
Gap Inc and Kanye West are officially ending their partnership. The contract for the Yeezy Gap collection will terminate 8 years early, opting out of a renewal, after it was originally set to expire in 2030. Launched in 2020 to much hype and fanfare, the collaboration was to generate 1 billion dollars in annual sales, spanning men’s, women’s and...
Sep 16, 2022
After a public tussle between Kanye West and brand partners Adidas and Gap, Mr West has said he will “go it alone” when their respective contracts expire. In a telephone interview with Bloomberg, Ye, Mr West’s official name, stated: “It’s time for me to go it alone. I made the companies money. The companies made me money. We created ideas that...
Sep 14, 2022
The strained relationship between adidas and Kanye West appears to be taking its toll on the business partnership, with the sportswear giant reportedly having offered a 1 billion dollar sum to buy out Mr West. Ye, Mr West’s new moniker, stated in an Instagram post that adidas is releasing old models and that he has not been consulted in new SKU...
Sep 6, 2022
Gap Inc. is reinvigorating its European sales strategy, having announced two regional launches, including the migration of the UK’s e-commerce business to Next Total Platform and a standalone e-commerce website in France. Gap in a statement said it aims to fuel further growth in Europe and capitalise on the opportunity to amplify the brand’s...
Sep 1, 2022
Second quarter net sales of 3.86 billion dollars, were down 8 percent at Gap Inc. compared to last year, while comparable sales were down 10 percent year-over-year. While the company is making progress balancing its assortments, it remains cautiously optimistic in light of the consumer environment as it relates to its revenue in the second half...
Aug 26, 2022
Gap has announced that its online UK business has completed its migration to Next Total Platform. The US fashion brand said it will continue to trade under its standard UK website, but consumers will benefit from Next’s “strong operational capabilities and excellent customer service offering”. This includes a click-and-collect service, free...
Aug 18, 2022
New York - In their heyday, middle market mall brands reigned as royalty in American fashion and retail. The Gaps, Banana Republics, and J. Crews of the world were go-to apparel stores for those looking for everything from something casual to hang out with their friends to more formalwear in the case of Banana Republic and J. Crew. In the rising...
Aug 5, 2022
The collaboration between Kanye West and Balenciaga arrives in stores at the Gap as the American brand changes direction. Will the Kanye West effect save Gap? In any case, the American brand has found a jump start. In one year, thanks to a partnership with the superstar, Gap regains some of its luster lost since the late 90s, revolutionizing its...
America may be on the cusp of an inventory problem. Research from the Wall Street Journal says the compounding excess of apparel and other stock is filling up US warehouses faster than goods are being sold. As supply chains continue to hinder deliveries, companies are stockpiling to avoid the perils of shipping bottlenecks, which has seen...
Aug 4, 2022
As part of the Yeezy Gap and Balenciaga collaboration, the duo will be launching a new digital game concept that will bring to life the virtually rendered avatars seen in the brands’ collection debut. Available to play through the Yeezy Gap website, the game sees users become an avatar and enter the Yeezy Gap Engineered by Balenciaga world. On...
Jul 22, 2022
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