Latest Articles in Fashion

Replay becomes main sponsor of Rolex Monte-Carlo Masters

Premium denim brand Replay signs partnership until 2024 as main sponsor of the prestigious tennis tournament. As part of its wide-reaching sports sponsorship strategy, putting its name beside leading lights of sporting excellence, such as football teams PSG, Ajax and Atalanta, the rugby giants the All Blacks and individual “ambassadors”, such as...

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Celebrity influence on fashion brands: Beyoncé x Roksanda

The impact of celebrities on fashion brands can be immeasurable, particularly when it translates into increased sales and enhanced brand visibility. However, at worst, such influence can easily be lost within the incessant flow of social media. A recent instance highlighting this phenomenon occurred when global superstar Beyoncé took to the...

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Apparel industry unites to address textile waste management

The textile industry finds itself at a critical juncture in its journey towards sustainability, as its ecological impact accounts for more than 10 percent of global greenhouse gas emissions. In recognition of the pressing need to tackle this issue, well-known brands such as Adidas, Bestseller, C&A, H&M Group, Inditex, and VF International have...

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Ebay expands Authenticity Guarantee to streetwear

Online marketplace Ebay is expanding its Authenticity Guarantee service to include streetwear for new and pre-owned items from brands such as Supreme, Off-White, and Vetements. From June 1, Ebay’s authentication service will add streetwear as its sixth category, joining sneakers, watches, jewellery, handbags, and trading cards, as it continues...

Fashion

Rhode launches homeware collection with West Elm

Ready-to-wear fashion brand Rhode has launched its first homeware collection with retailer West Elm, part of Williams Sonoma, the world’s largest digital-first, design-led and sustainable home retailer. The 40-piece co-branded Rhode + West Elm collection celebrates colour, while embracing layered prints and vintage detailing and includes...

Fashion

Puma launches podcast to break down its sustainability report

Global sportswear brand Puma has launched a new podcast series discussing its sustainability report to make it more accessible to its Gen-Z audience. Each of the 10 episodes in the Re:Gen Reports series will discuss one of Puma’s 10for25 sustainability targets, ranging from human rights to sustainable product sourcing in an “engaging...

Fashion |In Pictures

Rebecca Vallance teams up with Qantas Airways

Australian designer Rebecca Vallance has teamed up with Qantas Airways to design limited-edition business class pyjamas and amenity kits. The collaboration celebrates the return of the Qantas service from Sydney to New York, launching on June 14 for the first time since 2020, this time via a short stopover in Auckland before the nonstop service...

Fashion

Bluebell Group releases "2023 Asia Lifestyle Consumer Profile"

Bluebell Group, an Asian brand distributor and operator, has released the third volume of its "Asia Lifestyle Consumer Profile". The study, based on a survey of 1,765 premium lifestyle consumers across six markets, provides insights into evolving sentiments and trends in premium and luxury segments such as fashion, accessories, beauty, and...

Fashion

Item of the week: the figure-hugging maxi

What it is: The dress silhouette of the year has to be the figure-hugging maxi, so called for its ability to wrap around the body in a flattering way. The dress itself is often elasticated, giving it the ability to take the shape of the figure it sits on, and reaches down to the ankles, either then flaring out or remaining skin tight. Other...

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China, influencers and collaborations: The drivers of the sportswear market

Launchmetrics, the data analyst specialising in fashion, luxury and beauty brands, has looked at the sportswear phenomenon for the first time, which has been a driving force in fashion and lifestyle for years. The report, Sportswear Insights by Launchmetrics, examines key trends, influential voices and successful brand strategies in an attempt...

Fashion

Smart eyewear gets a 3D makeover

Vuzix, a prominent Smart Glasses and Augmented Reality (AR) technology supplier, has joined forces with Materialise, a pioneer in 3D printing, to expedite the design and production of smart eyewear using 3D printing technology. The collaboration aims to accelerate the development of innovative enterprise applications and enable third-party...

Fashion

Festival fashion gets boost as Brits choose festivals over holidays

The upcoming festival season in the UK is expected to be the biggest in years, with one in five Brits choosing festivals over holidays, according to research by eBay Ads. The data suggests a surge of festival fever gripping the nation, as fashion items and sustainable festival essentials take precedence in consumers' purchasing priorities. The...