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Oakley doubles down on snow as sport-fashion collaborations accelerate ahead of Olympic Winter Games

Oakley is expanding its presence in competitive snow sports at a moment when performance outerwear is enjoying renewed momentum. For the first time in its history, the brand has become the official apparel sponsor of the national freestyle snowboard federations of Canada and Finland, while also equipping New Zealand’s freestyle ski athletes with...

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A return to craft and contemplation for Haute Couture

What is the role of couture collections in 2026? It is a question designers seemed to be grappling with this haute couture season. Couture remains the pinnacle of luxury, yet in a world in flux, recent seasons have sometimes rendered its ostentatious creations more vanity project than wearable proposition. This season, however, some voices –...

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