Articles by Ole Spötter
Ole Spötter has been working as an editor for FashionUnited since the beginning of 2020. He studied fashion journalism in Düsseldorf, where he previously worked for a local culture magazine. In addition to everyday news, he focuses on current trends and specialises in sports and streetwear. For FashionUnited, he researches the economic relevance of topics within these areas.
Ermenegildo Zegna appoints new chief innovation & AI officer
Ermenegildo Zegna has promoted Marco Barberini to group chief of staff officer and chief innovation & AI officer. Barberini announced his new role, which he took on at the beginning of the year, on the professional networking site LinkedIn on Thursday. He has been with the Zegna brand for almost eight years, which belongs to the Italian fashion...
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Puma appoints new vice president of global brand marketing
Puma has appointed Nadia Kokni to the role of vice president of global brand marketing. Kokni took over the marketing management role effective January 1, the Herzogenaurach-based sporting goods company announced on Thursday. In this position, she will report directly to chief brand officer Maria Valdes. In her new role, she will lead the global...
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Former Tory Burch executive Kerstin Dorst to lead Hugo Boss womenswear
Metzingen, Germany-based fashion group Hugo Boss has appointed Kerstin Dorst to the newly created role of senior vice president of womenswear. Dorst will take up her new role effective January 15, Hugo Boss announced on Thursday. In this position, she will report to Oliver Timm, chief sales officer at Hugo Boss. New head of womenswear comes from...
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Woodbird appoints new commercial director
Woodbird has promoted Jonas Reinhold Enghave to commercial director. Enghave, who was previously brand manager for the Danish streetwear brand, announced his new role on the professional networking site Linkedin on Tuesday. He has held the new position since the beginning of the year. He joined Woodbird almost four years ago as country manager....
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Levin Reyher joins Puma as European marketing head
Puma has appointed Levin Reyher as its new senior director of marketing for Europe. Reyher, who officially stepped into the role in November, announced his appointment on LinkedIn this Wednesday. “Puma is in a restart phase, fueled by the ambition and hunger to return to where it belongs: the podium of global sports brands,” Reyher stated. “You...
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Gearing up for expansion: Mikuta CEO on wholesale launch, a growing product range and further growth plans
Berlin-based fashion brand Mikuta is gearing up for expansion. Its first international location in the Dutch capital also houses its own showroom, marking the launch of its wholesale business. Following the opening, we spoke with Mikuta's CEO, Christian Goossens, about further growth plans, product range expansion and key markets. Mr Goossens,...
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Fashion in 2025: trend expert Julian Daynov
As 2025 draws to a close, it is time to reflect on the past few months and look to the year ahead. We spoke with various industry experts about their expectations, aspirations, and highlights. Julian Daynov knows the fashion industry from multiple angles: as a designer, trend expert, consultant, and former buyer. This gives him a unique...
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Fashion year 2025: Scott Lipinski, CEO Fashion Council Germany
2025 is drawing to a close – high time to reflect on the past months and look ahead to the coming year. To do so, we spoke with various industry experts about their expectations, wishlists and highlights. First up is Scott Lipinski, CEO of Fashion Council Germany (FCG), who can look back not only on 2025 but also on the tenth anniversary of the...
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Eterna files for self-administration proceedings
Eterna Mode GmbH has filed for insolvency under self-administration at Passau District Court. The aim of the proceedings is to implement the final milestone in the transformation of the Passau-based shirt and blouse specialist. This includes the complete outsourcing of logistics as well as the sale and leaseback of the company premises, Eterna...
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Chief brand officer departs Salomon
Mellin will leave the brand, which belongs to Finnish sporting goods group Amer Sports, on April 1, 2026, he announced on Monday via the career network LinkedIn. He took on this position, leading the brand vision, approximately three years ago. During this time, he and his team developed a new vision, mission, purpose and shared focus, Mellin...
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