Articles by Ole Spötter
Ole Spötter has been working as an editor for FashionUnited since the beginning of 2020. He studied fashion journalism in Düsseldorf, where he previously worked for a local culture magazine. In addition to everyday news, he focuses on current trends and specialises in sports and streetwear. For FashionUnited, he researches the economic relevance of topics within these areas.
Bogner: former Puma chief Arne Freundt becomes CEO
Willy Bogner GmbH has appointed Arne Freundt to the role of chief executive officer (CEO). The former head of the Herzogenaurach-based sporting goods company Puma will take on his new role effective June 1, Bogner announced on Tuesday. Freundt will then be responsible for the future direction of the Munich-based apparel provider, alongside the...
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Dior pop-up in China: is it cake?
Dior is celebrating the arrival of its autumn 2026 collection in stores with a gigantic cake. The French fashion house has transformed a pop-up space in front of the Deji Plaza in Nanjing, China, into a visual feast. Dior pop-up in Nanjing, China Credits: Nanjing - Deji Plaza © Sun Shi Dior pop-up Credits: Nanjing - Deji Plaza © Sun Shi The...
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World Retail Congress: Coolest stores of 2026
Last week at the World Retail Congress (WRC), top executives from major brands and experts have been intensively discussing the future of retail. The influence of artificial intelligence on the industry was a particularly prominent topic. The agenda in Berlin also included a look at the year's “coolest stores”. “The current discussion in retail...
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Hatstore expands into Germany, marking first store outside Scandinavia
The Swedish headwear retailer is opening the doors to its first German store on May 2 in Hamburg's Europa Passage shopping centre, Hatstore announced on Friday. It is the first location outside Scandinavia. In the Hamburg store, the company, founded in 2012 as an online retailer, offers an assortment of baseball caps, beanies and bucket hats...
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Zalando consolidates partnership models – Connected Retail to be discontinued
Zalando is consolidating its partner models and, in line with this, is discontinuing its Connected Retail programme. The Berlin-based e-commerce company confirmed the move to FashionUnited, following an initial report by trade publication Schuhkurier. The Connected Retail technology is set to be discontinued by June 30, 2027. In a statement...
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26 Nations, 26 Stories: How Adidas navigates global culture through football kit design
In less than two months, one of the world's biggest sporting events, the men's Football World Cup, is set to take place. The tournament, this time held across Canada, Mexico and the US, is not only the sporting event of the summer. It is also the grand finale of a historic collaboration: Adidas as the outfitter of the German national football...
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Puma establishes new wholesale management role
The Herzogenaurach-based sportswear company has appointed Bertrand Blanc to the newly created role of vice president global wholesale. Blanc will take up his new position effective May 1, Puma announced on Wednesday. He will report directly to chief commercial officer (CCO) Matthias Baeumer and will be responsible for developing and implementing...
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Preventing fashion burnout: how 'always on' mode is blocking the industry's creativity
Lisa Krage is the founder of Swiss Performance Systems and a specialist in performance coaching and corporate health. She develops measurable performance systems for high-performers in demanding positions and for ambitious companies. Her approach is based on scientific stress and performance diagnostics, methods from elite sports, and over a...
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Individual and versatile: Denim trends for AW26 womenswear
Denim, with its roots in workwear, is often regarded as the basis of a simple everyday uniform, where volume, length and embellishment usually mark the greatest extremes. Yet the durable fabric offers more scope than it might initially suggest. Rather than revisiting the old question of whether women will wear skinny or wider trousers this...
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Sporthaus Schuster adopts head-to-toe approach for cycling apparel
Community rides, new brands and a growing interest in races beyond the Tour de France show that cycling has become a trend sport, much like running. It inspires both city dwellers and people in the countryside. Sporthaus Schuster - a renowned, family-owned sporting goods retailer based in Munich, Germany - has recognised this and realigned its...
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