Articles by Sandra Bódalo Munuera
10 steps to design the perfect point of sale, according to Scotta 1985
loading... - Retail
Valencia, Spain - In a world increasingly reliant on digitalisation, the question of a physical store’s current relevancy arises. Yet many brands remain steadfast in their commitment to the in-person shopping landscape, with some emphasising that physical retail brings ample benefits to brands that still invest in this sector. Co-founder of...
Multifaceted design: The challenges of emerging creators at 080 Barcelona Fashion
loading... - Fashion | Interview
From Avec Amour’s María Undo and Daniel de Villanueva tearfully greeting each other at the end of their first catwalk show and Guillermo Justicia's friends, bouquet in-hand, waiting to congratulate him on his debut to Santi Mozas of Compte Spain working until the last minute alongside 404 Studio designer Anaïs Vauxcelles, his close creative...
Fran Marchena, CEO and founder of Spain’s Hoff: ‘Franchises have become a great ally in our expansion’
loading... - Business | Interview
Valencia - What started as a fledgling online business in the Spanish province of Alicante - the cradle of the country’s footwear par excellence with the city of Elche as its main representative - has ended up becoming a meteoric company that has closed a turnover of 53 million euros and a 90 million retail price. In less than eight years,...
When the idea becomes reality: academic projects turned into a brand (La Tecnocreativa edition)
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Embarking on an entrepreneurial journey is always a leap into the unknown, but it becomes less daunting when you're confident in what you're doing. This new article in the series ‘When the idea becomes reality’ focuses on the path taken by Spanish fashion designers Alejandro Maillo and Patricia Caro to establish their own brands. Both studied at...
When the idea becomes reality: academic projects turned into a brand (IED Madrid edition)
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Valencia - Studying always involves dreams waiting to be fulfilled. It doesn't matter whether it's a university degree, a master degree or vocational training. They may be more or less realistic, but the last day of class marks the beginning of a student's important new phase in life: entering the professional world. For many students, entering...
When the idea becomes reality: academic projects turned into a brand (Barreira A+D edition)
loading... - News
Valencia - Fashion has undoubtedly been a very fluctuating - not to say mistreated - industry in terms of education and professionalisation. With the exception of its most literal disciplines -such as design, tailoring or pattern making-, a few decades ago there were hardly any courses (let alone master's degrees) on fashion communication or...
The 5 main messages that the Future of Fashion congress has left us
loading... - Fashion
Valencia, Spain - For the second time in a row, Future of Fashion has become a laboratory of ideas, reflections and conversations around sustainability in fashion. "Can a company be an activist?" "Is it too late to start changing things?" "What can I do as a consumer?" These and many other questions are among those that were thrown around - and...
IED Madrid celebrates 150th anniversary of Spanish artist and fashion designer Mariano Fortuny
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There are numerous examples of artists or scientists whose work or inventions have played a crucial part in history, but whose names have been forgotten or whose names are actually not known by the vast majority of people. This is also the case for Mariano Fortuny, a Spanish artist for whom the label “multidisciplinary” falls rather short....
Design from home: Six IED Madrid students share their experience
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Valencia – The global pandemic in which we have been plunged has been a real big test for all of us. From the big fashion groups in the luxury sector to the designer-slash-authors. Everyone, without exception, has had to turn their strategy around and reinvent themselves. However, it is not only brands that have been caught on the ropes, but...