EIDM Pop-Up store “Hybris” 2023

From November 30 to December 2, 2023, we launch the “Hybris” pop-up store. It is at 29 rue Keller in Paris that our 3rd year Bachelor students invite you exclusively to discover innovative creations between fashion and sport.

EIDM Pop-Up store 2023 “Hybris”: when fashion meets sport

Like every year, as part of their annual projects, our students focus on a key theme. After freedom and fashion tech, it is around the theme “fashion & sport” that our students will have to compete in ingenuity for all of their projects. The 2023 Pop-Up store called “Hybris” draws a parallel between two complementary universes as our students explain: “the idea through this name is to explain passion, excess, speed, The excessive shortness of breath caused by sport and that we find in fashion. Indeed, fashion and sport are two seemingly distinct worlds, but which have been inextricably intertwined over the decades to create a harmonious marriage between style and performance. When we talk about fashion and sport, it is no longer just about functional clothing, but a true expression of identity, personality and passion. Beyond aesthetics, fashion and sport share common values: perseverance, discipline, ambition and determination, all qualities shared by athletes and fashion designers.”

For the program:

The official launch party of the “Hybris” Pop-Up store will take place on Thursday, November 30 from 6 p.m. to 10 p.m. at 29 Rue Keller, 75011 Paris, in presence of partners and guests. The creations of several designers (fashion, jewelry and accessories) handpicked by our students, will then be exhibited and put on sale from December 1 to 2 from 10 a.m. to 8 p.m. The opportunity to discover innovative creations of young designers offering a perfect alliance between the worlds of fashion and sport. Looking forward to seeing many of you there.