IFM Panel: Fashion consumption in May 2022 exceeds May 2019

The IFM Panel published the May 2022 figures for the consumption of clothing and textile articles.

In May 2022, the distributor panel of the Institut Français de la Mode (IFM) communicated an increase in turnover of 21.2 percent compared to May 2021. Still, above all, there was an increase of 11 percent compared to 2019.

The end of mandatory confinements and closures of businesses deemed ‘non-essential’ were favourable for shop owners as customers started shopping again in physical stores, and with people travelling again, tourists returned.

As a result, physical store sales enjoyed a 43 percent jump, while online sales suffered a 19.7 percent drop from May 2021.

However, if the sales recorded over the first five months of 2022 are higher than those of 2021 (14.6 percent), they remain lower than 2019 at 9.1 percent.

The IFM Panel, created by IFM, measures the evolution of textiles and clothing every month for all distribution channels. It is made up of more than two hundred store networks as well as a representative panel of multi-brand retailers throughout France. It covers all distribution channels (independent retail, speciality chains, mass-market chains, department stores and popular stores, distance selling, hypermarkets and supermarkets).

This article was originally published on FashionUnited.fr, and it was translated into English by Andrea Byrne.