4 tips for Online Fashion Retailers for GDPR

London - A new regulation concerning how companies work with citizens personal data across the European Union is set to come into full force on May 25. The General Data Protection Regulation (GDPR) is set to replace the previous national data protection regulation and has been designed to give consumers more control over how their personal data is handled. For businesses such as fashion retailers, who work with huge amounts of consumer data to target the right segments, leverage key marketing channels and optimise sales conversions, GDPR poses a particular challenge. If fashion retailers, especially online players, aim to continue successfully ulitising the data they have, they will need to guarantee full compliance with GDPR.