Adidas: 2018 net sales rise, raises dividend by 29 percent

In 2018, Adidas reported currency-neutral revenue growth of 8 percent driven by a 9 percent improvement at brand Adidas, reflecting a double-digit sales increase in sport inspired as well as a high-single-digit gain in sport performance. In euro terms, the company’s revenues grew 3 percent to 21.915 billion euros (24.747 billion dollars). However, the company said, currency-neutral Reebok brand sales were down 3 percent versus the prior year, as double-digit sales growth in classics was offset by a decline in sport. Revenues from e-commerce grew 36 percent to over 2 billion euros (2.2 billion dollars) in 2018.