Adidas announces five-year plan, aims to double online sales

Adidas has introduced a new strategy ‘Own the Game’ to strengthen the credibility of the Adidas brand, to create a unique consumer experience and to continue to expand the company’s activities in the area of sustainability. The new strategy is designed to significantly increase sales and profitability as well as gain market share until 2025. The company said in a statement that more than 95 percent of sales growth is expected to come from the five strategic categories: football, running, training, outdoor, and lifestyle.