AMUR on green fashion: “Consumers are asking sustainably produced goods and willing to pay more”

New York – Sustainable fashion took this year’s Oscars’ ceremony by storm, with a rising number of actors making a statement via their attire choices. Kaitlyn Denver's sustainably made custom Louis Vuitton gown, Olivia Coleman's velvet and sustainable viscose cape gown by Stella McCartney or Saoirse Ronan's gown made from upcycled fabric from her BAFTA gown were good examples of this rising consciousness and concern about the fashion industry’s impact on the environment.