British luxury label Belstaff has named Cartier’s Gavin Haig as its new Chief Executive Officer, and will take up the role on July 21. Haig succeeds Reinhard Mieck, CEO of Belstaff’s parent Labelux Group, who has been the brand’s interim boss after Harry Slatkin exited as CEO last year.

He joins Belstaff following a 20-year career with Richemont where, most recently, he was international managing director of Richemont flagship, Cartier, responsible for global, commercial business and subsidiaries. Prior to Cartier he worked for Alfred Dunhill and Wedgwood.

Reinhard Mieck, CEO of Labelux, parent group of Belstaff said: “We are delighted Gavin will be joining Belstaff at such an exciting time in the brand’s development. He is an outstanding luxury leader with proven skills in all the areas that Belstaff will focus on in the years ahead.

“The combination of the brand’s rich heritage, loyal following, growth potential and Gavin’s leadership will make this the brand to watch in the sector and we warmly welcome him to the Group.”

Gavin Haig appointed chief executive officer of Belstaff Haig added: “I am thrilled to be joining Belstaff. A rich heritage, iconic design, real technical innovation, authenticity and moto-inspired outerwear - Belstaff’s credentials are incredibly powerful. With a spirit of freedom and adventure, the brand’s values are so relevant to the new codes of luxury being sought by customers all around the world today.

“With the backing of the Labelux Board, as well as experience and investment behind us, I look forward to working with the Belstaff team to bring the brand to a new global audience.”

Belstaff was bought in June 2011from Michele and Manuele Malenotti by the Swiss luxury group Labelux. Since then Labelux has relaunched it as a British luxury lifestyle brand with multiple product categories including women’s and men’s ready to wear, outerwear, handbags, shoes and accessories.

The label is currently sold through ten freestanding boutiques and premium wholesale distribution worldwide and recently opened a flagship store on London’s Bond Street, accompanied by a successful campaign featuring David Beckham. 2014 marks the brands 90th anniversary.

 

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