Björn Borg's sales increase 9.9 percent

For the period from October 1 to December 31, 2022, Björn Borg Group’s net sales amounted to 198.4 million Swedish krona, an increase of 9.9 percent.

Net sales for the company’s own e-commerce and e-tailers amounted to 77 million Swedish krona, an increase of 20.6 percent. Sales for the company-owned e-commerce increased by 14.4 percent to 30.8 million Swedish krona.

“I can state that we have broken profitability records for the full year 2022. Currency-neutral and cleared of non-recurring costs, our operating profit for the business year 2022 would have been 120 million Swedish krona,” commented Björn Borg CEO Henrik Bunge.

Highlights of Björn Borg Q4 performance

Gross profit margin amounted to 52.1 percent, while currency-neutral, gross profit margin amounted to 56.6 percent, an increase of 3.5 percentage points. Operating profit for the period amounted to 7.8 million Swedish krona, while adjusted operating profit amounted to 16 million Swedish krona, an increase of 60 percent.

Björn Borg’s profit after tax amounted to 5.3 million Swedish krona and earnings per share before and after dilution amounted to 0.21 Swedish krona.

Björn Borg posts 8.7 percent annual sales growth

For the year to December 31, 2022, the group's net sales were 835.2 million Swedish krona, an increase of 8.7 percent. Net sales for the company’s own e-commerce and e-tailers amounted to 305.3 million Swedish krona, an increase of 2.3 percent, while sales for the company’s own e-commerce increased by 15 percent to 111.2 million Swedish krona.

Gross profit margin amounted to 50.8 percent, while currency-neutral, gross profit margin amounted to 55.5 percent, an increase of 1.3 percentage points. Operating profit decreased to 72.9 million Swedish krona, while currency neutral and adjusted operating profit amounted to 120.1 million Swedish krona, an increase of 15.4 percent.

Profit after tax dropped to 50.9 million Swedish krona, while earnings per share before and after dilution amounted to 2.02 Swedish krona.

The company’s board has decided to propose a distribution of 2 Swedish krona per share, corresponding to a total of 50.3 million Swedish krona.