- Prachi Singh |
Cherokee Global Brands has inked new licensing agreements for its Hi-Tec and Magnum brands with Carolina Footwear and the Batra Group.
“As we explored partnerships to ensure continuity and strengthen and diversify the distribution channels for our newly acquired Hi-Tec and Magnum brands, Carolina Footwear and the Batra Group immediately stood out as best-in-class partners,” said Howard Siegel, President and COO of Cherokee Global Brands in a company statement.
Cherokee partners with Carolina Footwear and Batra Group
The company said, master agreement with Carolina Footwear grants the rights to manufacture and sell Hi-Tec and Magnum-branded footwear for men, women and kids, along with additional products in the adult outdoor and active footwear categories. Distribution will include better specialty, sporting goods, department stores, and mid-tier and general merchandise retailers across the US and Canada.
The Batra Group specializes in the design, sourcing, distribution and distribution of apparel, footwear and accessories for the sports, fitness and wellness markets. The master agreement with Batra will grant the rights to manufacture and sell a wide assortment of branded footwear in the United Kingdom, Ireland, Benelux (Belgium, Netherlands & Luxembourg), Germany, Austria, Switzerland, France, and Scandinavia. The company will also manufacture and sell apparel and accessories throughout select regions of Central and Eastern Europe, Scandinavia, the Middle East and the United Kingdom. In addition, Batra will also establish a global design centre for apparel and accessories based in the United Kingdom.
With the closing of the acquisition, the Hi-Tec Sports International Holdings has retained or entered into new master license agreements for footwear, apparel and accessories with Hi-Tec Sports Africa; with Martes Sports in Poland; in Portugal and Spain with Hi-Tec Sports Espana and with Advanced Manufacturing Group as the master licensee for the Interceptor brand for tactical, military, uniform, service and work footwear for Walmart in the US & Canada.