How a sense of fineness can lead Prada to a bright future

Things are said to be looking gloomy for the Italian fashion house, but Miuccia Prada, the youngest granddaughter of Mario Prada and creative head of Prada and Miu Miu is convinced that the company is only going through momentary dip. The price of Prada's stock has been decreasing immensely over the past year, dropping from 44 Hong Kong dollars per share to 25.95 HK dollars per share on December 7, the lowest share price in history and certainly cause for many to ring the alarm bells. The brand's market value also dropped down to 8.9 billion euros as of December 8, down from 10.6 billion euros by the end of August (16 percent decrease in 3 months). And although Prada posted a sales increase of 4.1 percent in its H1 2015 report, the company lost sales in its home market as well as its Asia-Pacific region.