- Vivian Hendriksz |
Gap was once seen as the ultimate American brand for fashion basics, but over the years the US retailer has struggled to hold consumer interest as attention for its denim jeans and fleece pullover waned. Now with increasing competition from fast-fashion retailers, Gap's popularity is fading fast and parent company Gap Inc has found itself in slumped, which has led to the closure of multiple stores.
FashionUnited questions where America's former fashion sweetheart went wrong and ponders if they can turn things around, or if they would be better off cutting off their losses, along with the failing brands pulling the rest of the company down. Read further for our best and worst case scenarios.
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