JCPenney ropes in Shawn Gensch as chief customer officer

J. C. Penney Company, Inc. has announced that Shawn Gensch, an executive with 25 years of experience in marketing and finance, has been named executive vice president, chief customer officer, effective June 3, 2019, reporting to Jill Soltau, the company’s CEO. The company said, he will be responsible for driving aggressive customer-centric strategies to grow traffic, engagement and customer retention in addition to revitalizing the company's brand, leading marketing initiatives across all channels, shaping the company's messaging and delivering an outstanding digital experience and increased customer loyalty.