- Prachi Singh |
Macy's and G-III Apparel Group have signed an agreement under which Macy's will serve, beginning February 2018, as the exclusive US department store for sales of DKNY women's apparel and accessories.
Under the agreement, DKNY women's apparel, handbags and shoes, in addition to women's and men's outerwear and swim, will be available at Macy's locations nationwide and on macys.com. The announcement said, Macy's and G-III will work closely on brand extensions and exclusive products that build upon the founding principles of the iconic New York-based brand. The agreement also plans for increased and enhanced DKNY shop-in-shops in Macy's stores.
"We want to create partnerships that offer our customers products and experiences that they can find only at Macy's, and DKNY is a fashion-first brand we know our customers love," said Jeff Gennette, President and CEO of Macy's, in a statement, adding, "By offering exclusive access in key categories, we are confident that DKNY will quickly become one of our top brands.”
"We believe that Macy's is the ideal partner as we implement our strategy for DKNY to be the premier brand in the world for women's apparel and accessories," added Morris Goldfarb, Chairman and CEO of G-III.
The company’s statement further added that G-III will continue to operate the freestanding global DKNY stores and DKNY.com. G-III also will maintain DKNY's agreements with international license partners and distributors outside of the United States.