Macy’s promotes Yasir Anwar as Chief Technology Officer

Macy's has announced the appointment of Yasir Anwar to the role of Executive Vice President and Chief Technology Officer. Macy’s further announced that Mike Robinson has been named Executive Vice President, Product Management and Customer Experience. Anwar and Robinson will report to R.B. Harrison, Chief Omnichannel and Operations Officer.

"Bringing the Macy's technology teams together under Yasir's leadership will result in faster time to market and decision making through a streamlined IT organization that will create nimble platforms for continuous business transformation. Mike's focus on product and customer experience will ensure that our best customer continues to be able to shop the way she lives both on-line and in-store," said President and Chief Executive Officer Jeff Gennette in a media release.

Macy’s strengthen technology team

In this new role, the company said, Anwar will oversee all technology functions for Macy's and will drive the alignment of the company’s technology efforts with the company's strategy. The company added that he will be responsible for the teams that build the end-to-end ecommerce experience, enterprise-shared services, infrastructure, field services and functional IT support.

Yasir Anwar joined Macys.com as vice president, engineering in May 2012. He was promoted to group vice president, engineering in April 2014 and senior vice president, digital technology in April 2016. Anwar was appointed chief technology officer in February 2017. As a founder of MacysLabs, Macy’s said, Anwar introduced lean development practices and established lean delivery teams to transform the delivery model, with a focus on experimentation and customer testing.

Prior to joining Macy's, Anwar was the head of engineering at Walmartlabs, where he built next generation platforms for Walmart Global eCommerce. Previously, Anwar was the head of engineering for Samsclub.com and led architecture for Walmart.com.

In this role, Robinson, the company said, will manage all aspects of product management, portfolio and user experiences for digital, store and omnichannel systems and will oversee a unified product and portfolio vision, allowing customers to shop seamlessly and easily across all Macy's channels.

Picture:Facebook/Macy's