Marci Grebstein to join as SVP of marketing at Famous Footwear

Caleres has announced that Marci Grebstein will join the company as Senior Vice President of marketing for Famous Footwear on February 19, the largest brand in the Caleres portfolio, with over 1.6 billion dollars in annual revenue. Grebstein, the company said, will oversee all aspects of marketing for Famous Footwear’s more than 1,100 stores and Famous.com, including market research, marketing strategy, brand positioning, creative, traditional and digital media, loyalty program, customer relationship management, visual merchandising, special events, cause marketing, and more.