New York & Company unveils rebranding plan, targets to cross 1 billion dollars in sales

New York & Company, Inc. has announced the official launch of its corporate reinvention to a multibrand lifestyle platform. The company said that its vision is to be the premier incubator of lifestyle brands by leveraging the company’s expertise in celebrity, design, customer, ecommerce, operations, real estate, and inventory optimization to identify accretive brand and profit opportunities. As part of the transformation, the company is also changing its name to RTW Retailwinds.