Patrik Frisk to replace Kevin Plank as the new Under Armour CEO

Under Armour, Inc. has announced that president & chief operating officer (COO) Patrik Frisk will become the company’s new Chief Executive Officer (CEO), effective January 1, 2020. Frisk will serve as CEO & President, reporting to Kevin Plank and will join Under Armour’s board of directors. Plank, the company said in a statement, having served as Chairman and CEO since he founded the company in 1996, will become Executive Chairman & Brand Chief continuing to lead Under Armour’s board of directors.