Ralph Lauren hires senior executives to strengthen global digital presence

Ralph Lauren Corporation has made several senior talent appointments to drive expansion of the company’s digital presence globally. The company said, Alice Delahunt will join Ralph Lauren in the newly created role of Chief Digital Officer, reporting to Patrice Louvet, Chief Executive Officer, and will be a part of the company’s executive leadership team, beginning in April. She will be responsible for elevating the company’s global digital platforms and enhancing the digital experience for consumers across all channels to drive consumer acquisition, retention, value and revenue.

“We are moving urgently to expand our digital presence all over the world and bringing in the right senior talent to help us deliver,” said Louvet in a media statement, adding, “We have to meet consumers where they are, which is increasingly online, and digital expansion is one critical way we will drive new growth for our iconic business and brand.”

Ralph Lauren appoints senior executives to drive digital

The company added that Delahunt joins Ralph Lauren from Burberry, where she served as director of digital marketing and led digital innovation on social media platforms globally. She began her career at JWT London.

The company has also appointed new senior leaders to support its evolution across ecommerce in North America and internationally. Laura Porco has been appointed Senior Vice President, E-Commerce for Ralph Lauren North America. Porco formerly ran ecommerce for Ralph Lauren's Club Monaco brand and was previously with Amazon for 12 years where she led the launch of Kindle Books and MyHabit.com.

Galen Hardy, Ralph Lauren added, will take on the role of Senior Vice President, Club Monaco E-Commerce & Business Operations, joining the company from Zappos where he oversaw apparel merchandising, owning the growth and direction of Zappos.com’s clothing business. Also Valeria Juarez will assume the role of Senior Vice President, E-Commerce, International. She served as senior vice president, ecommerce, EMEA since 2016 and, prior to joining Ralph Lauren held various senior roles at Amazon UK and Diageo.

Additionally, to support Ralph Lauren’s global digital expansion, Janet Sherlock, Chief Information Officer, joined the company in August from Carter’s, where she also served as CIO and Cyrus “Cy” Fenton will be joining her team as Senior Vice President, IT security & infrastructure, Chief Information Security Officer. He was previously at Books-A-Million Inc. leading the omnichannel digital business.

Picture:Facebook/Ralph Lauren