Richemont launches Net-A-Porter’s flagship on Tmall

Richemont and Alibaba Group have announced the opening of the Net-A-Porter flagship store on Alibaba’s Tmall Luxury Pavilion, an exclusive platform dedicated to leading luxury and fashion brands. The company said that this launch marks the beginning of operations of the joint venture named Feng Mao between Yoox-Net-A-Porter Group and Alibaba Group. The company added that the flagship store’s grand launch campaign will commence in the second week of October, after China’s Golden Week.