Roberto Cavalli hands over creative duties to Paul Surridge

Roberto Cavalli S.p.A. has brought Paul Surridge on board as its new Creative Director reports Vogue. Surridge, who replaces Peter Dundas, takes over his responsibilities immediately and the company said, his debut collection for the fashion house, Spring 2018, will be showcased in Milan late September.

Surridge was earlier associated with Calvin Klein in the 1990s, followed by Burberry and Jil Sander as the head of menswear. From there served as the creative director of Z Zegna from 2011 to 2014. The he moved on to consult for Acne Studios’s menswear collections.

Paul Surridge appointed as creative director Roberto Cavalli

Vogue quoted Gian Giacomo Ferraris, CEO of Roberto Cavalli, who said: “Paul has a 360-degree vision on brands and branding. He is passionate, mature, and an amazing team player. We all believe that he is the ideal candidate to complete our management team and contribute to implement the ambitious development plans for Roberto Cavalli, which we have agreed with our stakeholders.”

The company saw its revenues decline 13.6 percent in 2016 to 155 million euros (164 million dollars), said a Reuters report and loss before interest, tax, depreciation and amortisation of 26 million euros (27.6 million dollars). Despite the disappointing performance last year, the Florence-based fashion label, which was acquired by Italian private equity firm Clessidra in April 2015, expects to return to profitability in 2018.

Picture credit:Roberto Cavalli