VF announces leadership changes at The North Face, Smartwool

VF Corporation has appointed Travis Campbell to the position of Vice President, General Manager, The North Face, Americas, who most recently served as president of VF’s Smartwool brand. The company said, Jennifer McLaren will succeed Campbell as President, Smartwool. McLaren most recently served as CFO of Smartwool.

“Travis’s deep experience in the outdoor industry and personal passion for the outdoors, combined with his proven track record of business leadership make him the ideal person to oversee the Americas region for our iconic The North Face brand,” said Scott Baxter, VF’s Group President, Americas West in a statement.

VF announces leadership changes at The North Face and Smartwool

The company added that as VF’s The North Face brand continues to evolve its organization on a global and regional basis, Campbell will be responsible for providing leadership and vision for the brand’s Americas business by creating and executing growth strategies in sales, direct-to-consumer and merchandising. He will also play an important role in establishing the Americas region leadership team and ensuring the successful regional activation of the global brand vision and strategy. He will report to Arne Arens, Global President, The North Face.

Prior to VF, Campbell was president & CEO of Far Bank Enterprises, an integrated manufacturer and distributor of fly fishing products and owner of the Sage, Redington, and RIO brands. In 2005, he became president of Rio Products International, Inc., and in 2003 he was named president of Redington Tackle & Apparel. Prior to these roles, Campbell served as director of business development for Sage Manufacturing. He also held various positions at Deloitte Consulting and Andersen Consulting.

McLaren, the company said, has been with VF since 2011, when the Smartwool and Timberland brands were acquired by the group. At that time, she was named CFO of Smartwool. Previously, she served as North America CFO, Timberland, after joining the brand in 2003 in the global financial planning and analysis organization. Previously, McLaren held several positions at Arthur Andersen and Softbank Capital.

“Jen is a multi-dimensional leader who understands all facets of business and knows how to partner with her fellow leaders to bring a coordinated strategy to life. She also knows the Smartwool brand inside and out and has a passion for purpose-led businesses, all of which positions her to propel the brand in the years ahead,” added Baxter.

Campbell will relocate to VF’s Outdoor Campus in Alameda, California and McLaren will continue to be based at the Smartwool brand’s headquarters in Steamboat Springs, Colorado.

Picture:Facebook/The North Face