Andrea O'Donnell joins as President of Deckers' Fashion Lifestyle group

Deckers Brands has appointed Andrea O'Donnell as President of Fashion Lifestyle, effective April 25, 2016.

“We are pleased to welcome Andrea to the Deckers family. Her background in strategic planning, product, and merchandising coupled with her vast international experience make her the ideal fit to head our newly created Fashion Lifestyle group. Under Andrea's leadership, we will be able to build upon the UGG brand's strong foundation to accelerate penetration of highly attractive footwear and non-footwear categories, launch Koolaburra, and drive global growth," said Dave Powers, President of Decker Brands.

O’Donnell joins Deckers Brands from DFS Group, a multi-billion dollar retailer majority owned by LVMH, where she served as president, Global Merchandising. Prior to this, she was the executive director of Lane Crawford, where she was responsible for merchandising, merchandise planning, marketing, CRM and store planning for the Asia Pacific region across a portfolio of some 500 brands.