Benetton family suffers a 2 billion dollars setback post Genoa bridge collapse

As the fortunes at their eponymous fashion brand United Colors of Benetton that was once famous of its bright- coloured knitwear and controversial ad campaigns, began dwindling, the Benetton Family's diversification into infrastructure began reaping profits. However, the family’s rewarding business interest is now being criticised after the collapse of the Genoa bridge run by a unit of Benetton-controlled Atlantia that claimed 43 lives last Tuesday. Fallout from the Genoa bridge disaster has erased about 2 billion dollars of net worth from Benetton family’s wealth, reports Bloomberg.