Boohoo Group plc has acquired the brand and intellectual property assets of women’s pureplay fashion brand MissPap for an undisclosed amount.

“MissPap is a brand with great potential which can leverage the Group's expertise,” John Lyttle, chief executive officer of Boohoo Group plc said in a statement. “This acquisition further strengthens our multi brand platform, representing an exciting opportunity to accelerate our offering to our ever-growing range of customers globally.”

In 2017, Boohoo acquired Nasty Gal for 16 million pounds, while in 2016 it acquired a majority stake in Pretty Little Thing for 3.3 million pounds.

Photo credit: MissPap, Facebook