• Home
  • Executive
  • Report
  • Carters appoints Hilary Duff to the newly created role of chief mom officer

Carters appoints Hilary Duff to the newly created role of chief mom officer

By Prachi Singh

May 18, 2022

Report

Image: Hilary Duff via Business Wire

Carter’s, Inc. has announced the appointment of award-winning actress, singer, best-selling author, and mom Hilary Duff as the first-ever chief mom officer for the Carter’s brand.

As part of a long-term partnership, Duff will work directly with Carter’s as a parent consultant and creative director, designing two limited-time-only collections and serving as a reliable resource for parents. Duff will also curate must-have shopping guides with tips and tricks for moms and share relatable parenting content.

“At Carter’s, we understand what it means to be a parent, better than any other brand, and nobody embodies this spirit more than Hilary Duff. Not only is Hilary talented but she’s also incredibly relatable, as a mom of three who openly shares her parenting journey with her community,” said Jeff Jenkins, executive vice president of global marketing at Carter’s.

The first Hilary Duff x Carter’s collection will be available beginning early fall 2022 on Carters.com and in Carter’s stores, with a second collection to follow in early 2023.

“While every mom is a chief mom officer in their own way, I’m honoured that Carter’s chose me to represent their brand and be the ultimate champion for moms everywhere,” added Hilary Duff.

Carter's
OshKosh B'gosh