Cath Kidston names first head of Latin America

Fashion and lifestyle retailer Cath Kidston, famous for its floral prints, is continuing its international push into Latin American with the appointment of Michael Engelhaupt as its first head of Latin America.

Engelhaupt joins from Under Armour International, where he was head of franchise international, based in Panama. Prior to that he worked for sportswear brand Adidas.

Cath Kidston currently has no stores in Latin America, however, the brand has stated that strong online orders has sparked the move, which will see Engelhaupt based in Panama to spearhead the British brand’s expansion.

Cath Kidston chief executive, Kenny Wilson, said: “I am absolutely delighted that Michael is joining the Cath Kidston team. His appointment is significant and exciting. Cath Kidston does not as yet have any stores in the Americas and Michael is tasked with leading the expansion of the Cath Kidston brand into Latin America. Michael’s experience is very impressive and his appointment is another key development in our globalisation strategy.”

Cath Kidston currently operates stores in 18 countries, including China, France, Hong Kong, Indonesia, Philippines, Japan, Korea, Malaysia, Singapore, Spain, Taiwan, Thailand and the UK. Last month the brand also announced that its first stores in India would be opening this autumn.