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FullBeauty to acquire Catherines’ ecommerce business from Ascena

By Prachi Singh

Sep 22, 2020


Ascena Retail Group, inc. has announced that FullBeauty Brands Operations, LLC will acquire Catherines’ intellectual property assets for a base purchase price of 40.8 million dollars and potential upward adjustment for certain inventory. The company also said that The United States Bankruptcy Court for the Eastern District of Virginia has approved its plan of reorganization.

Commenting on the development, Gary Muto, Chief Executive Officer of Ascena, said in a statement: “We are in the final stages of implementing our store closure plans across brands, which is expected to reduce our overall footprint to approximately 1,300 locations, and are continuing rent discussions with our landlord partners for our go-forward stores. In addition, as part of our ongoing corporate expense reduction plan, we have now exited and consolidated our corporate offices. Collectively, we believe these actions will enable us to strategically invest in the business and generate sustainable, profitable growth once we emerge from the Chapter 11 process.”

Ascena added that it will commence solicitation of votes from its creditors for approval of the restructuring plan, which includes an amended restructuring support agreement that now has the support of approximately 95 percent of Ascena’s secured term lenders and is expected to reduce Ascena’s debt by approximately 1 billion dollars. The company has also received approval from the Court on a final basis for its debtor-in-possession (DIP) financing, which comprises a 400 million dollars ABL facility and an approximately 312 million dollars term loan, which includes 150 million dollars in new money, and will convert to exit financing upon the company’s emergence from the Chapter 11 process.

The Company continues to operate its Ann Taylor, Loft, Lane Bryant, Justice and Lou & Grey brands through a reduced number of retail stores and online.


Ann Taylor
Ascena Retail Group