Gap enters nuptial retail market with the acquisition of Weddington Way

The Gap Inc. announced Tuesday the acquisition of Weddington Way, a social shopping platform for wedding parties, for an undisclosed sum.

The online boutique features exclusive bridesmaid dresses and a curated selection of wedding party gifts. The company’s most celebrated feature is its virtual showroom that fosters communication and coordination across geographically dispersed bridal parties.

Weddington Way will remain based in San Francisco and will continue to operate under the leadership of founder Ilana Stern, who will report to Sebastian DiGrande, executive vice president, strategy and chief customer officer for Gap Inc.

Gap advanced in a corporate release that the terms of the transaction won’t be disclosed, “and the deal does not have a material impact for the company.”

Recently, shares of The Gap, Inc. (NYSE: GPS) have crossed above the average analyst 12-month target price of 24.64 dollars, as highlighted by ‘Forbes’.