Greg Revelle named Chief Marketing Officer at Kohl’s

Kohl’s has announced Greg Revelle as the company’s Chief Marketing Officer. The company said, Revelle will be responsible for Kohl’s marketing organization and overall marketing strategy, including the company’s focus on driving customer engagement through analytics, enhancing the loyalty platform, accelerating customer traffic and continuing to build Kohl’s overall brand position. He will report directly to Michelle Gass, Chief Merchandising and Customer Officer.

“Greg will be a strong addition to our senior leadership team,” said Gass in a statement, adding, “He is uniquely experienced in reaching customers in more relevant and personal ways. We are excited to have him lead our efforts in driving omnichannel traffic, building strong customer engagement and leveraging data-driven insights to create powerful customer interactions.”

Prior to joining Kohl’s, Revelle was the chief marketing officer at Best Buy Co., responsible for marketing, customer strategy, brand positioning and execution across all channels and customer touch points. He led efforts to redefine Best Buy’s brand positioning and customer strategy, championed a shift to digital and personalized customer communications, developed sophisticated analytics capabilities and drove significant growth in the company’s loyalty program.

Prior to Best Buy, Revelle served as chief marketing officer at AutoNation. Before that, he was vice president of worldwide online marketing at Expedia and an investment banker at Credit Suisse.