HBC names Bari Harlam its Chief Marketing Officer

Hudson’s Bay Company (HBC) has roped in Bari Harlam as the company’s new Chief Marketing Officer, effective immediately. She replaces Milton Pappas, who has left the business. HBC said, Harlam will lead HBC's Marketing Center of Excellence, charged with advancing the company's approach to marketing through data-driven customer insights across its retail banners in North America.